When we look forward to a new year, we have hope it will be better than the last, that there will be less violence and poverty in the world, that we will weigh less and have clearer skin (ok, that one is definitely me:) and that we will make more money in our businesses than last year.
Hope is a beautiful thing when it comes to staying positive, but it is a terrible strategy for increasing your profits.
If you are serious about increasing your revenue in 2016, you need a clear PLAN.
When the path is clear, execution is successful.
Look at the New England Patriots. Love ’em or hate ’em, they have been a consistently great over the past several years with eight trips to the Superbowl since 1985. That kind of success does not happen on a wish and a prayer. Each season they show up with a detailed strategy for winning and so should you if you want to make more money in your business.
Here is your game plan for more money in 2016: [Read more…]






















Have you ever been involved in an activity where you lose track of time? Maybe you were writing a great story or even playing a video game. Your mind was completely engaged in the task at hand. This kind of focused energy is often referred to as flow. It’s a term created by Hungarian psychology professor, Mihaly Csikszentmihalyi, which refers to “the mental state of operation in which a person in an activity is fully immersed in a feeling of energized focus, full involvement, and success in the process of the activity.” To achieve flow requires complete engagement.
In my last blog post I mentioned the fact that nurses and teachers are my heroes, and it’s true. After giving birth three times, my appreciation of nurses has grown exponentially. Having a good nurse makes all the difference in the world when it comes to those times when you really need to rely on someone to help you push through. Most of my maternity nurses were very sweet, but there was one who was tough as nails. At one point I seriously wanted to slap her, but in all honesty she was probably the best nurse I ever had. This was my nurse for my first baby. I think her name was Joan.
I recently read an article about the rock singer Bono where he talked about the process of finding his voice. Initially, he tried playing guitar, but he did not excel with it. Then someone suggested he sing, but he didn't think he really had a voice and he struggled to know how to do it. However, he gave it a second try and something clicked. He found his voice.
Have you ever wondered why some people are successful while others are not? What is it that separates the haves from the have nots? While some people toil away at unfulfilling jobs, linger in overweight bodies or struggle with difficult relationships, there are a select few who seem to sail through life. They write the great American novel, create wildly successful businesses or strut their rock hard abs. What is their secret? Successful people take action.
Does that quote sound limiting to you? It may. We often bristle at the idea of being boxed in, of being labeled one way or the other. We do not want to be pigeon holed. It seems contrary to the American ideal of more is better. We are always striving to break down barriers, go beyond the horizon, grow and expand. And while all these endeavors are worthy, they don't necessarily translate effectively to branding.