Mind the Gap

file000239548809 300x225 Mind the GapI need more clients. How am I going to make more money this year? I’m stuck. Maybe I should try calling myself a success coach instead of a brand strategist or a business coach…wait, what I really am is a healer, but what about the money part… got it, people will really like profit strategist…

Gosh, I don’t know. What I do know is everyone else seems to be doing so wwwweellll. What’s wrong with me??????

Have you ever had those feelings? Come on, fess up. If you are an entrepreneur, I’m sure your brain has been flooded with monkey chatter at different times. I know mine sure has. And I know it happens to beginners and veterans alike. “Look at Suzie Q over there, she just crossed the 7-figure line and I’m stuck here at $500K. What wrrroonnggg with me?”

Well, the good news is, there’s nothing wrong with you. You are not broken. There is no mortal defect in you make-up. You are just fine. In fact, you are right where you need to be.

“Yeah, right. I’m stuck and this sucks. Don’t tell me I’m where I need to be.”

Sorry, but it’s true. If you are stuck and feel shitty, that’s great! It means things are working as they should. Life, the universe, your higher-self whatever you call it is telling you it’s time for a change. If you felt fantastic all the time, you would never GROW.

Let me repeat that: g-r-O-W-WW-WWW!

Think back to when you were a young teenager. Things started to feel very uncomfortable. You’d get cranky. Your clothes didn’t fit the same way any more. Your face would break out and your body started erupting in all kinds of crazy ways and places. Let’s face it, it’s not the prettiest time of life. But going through puberty did not mean there was something wrong, it was exactly what was suppose to happen to prepare you for the next phase of development.

It’s so easy to immediately point the finger back at ourselves. We are less-than, not enough. Not smart enough, fast enough, connected enough, thin enough, pretty enough. We’re not with the right coach or in the right networking circles. We’re not writing the right kinds of blog articles or creating the right kinds of products.

Chill out. Just give yourself a break.

What if instead of beating yourself up for not being where you want to be yet, you decided to be kind to yourself? What if you started to honor yourself for being tuned-in enough to know you want something different? What would that look like?

Maybe you would sleep more so you have more energy or find a new mentor to get a fresh outlook. Maybe you would go to a florist to soak up the beautiful fragrances to feed your inner artist. Or just maybe you would just allow yourself to cry into your pillow, grab a bowl of ice-cream and watch Keeping up with the Kardashians. Who cares! You would be listening to your inner voice to see what needs are surfacing. 

The point is to mind the gap from where you are now to where you think you want to be with love. Self-chiding only brings constriction. What you want to do is mine more of yourself. Bring forward more of your gifts. Hone and refine your skills. Why would the genius of your inner child want to come out and play if you are screaming at her all the time?

So here’s your mission should you choose to accept it:

1. Bless the gap. Say a little invocation for feeling so crappy. It’s a sign you are ready for an up-level.

2. Look for the misalignment. What part of you feels like it’s not being expressed at the highest level to support your goals?

3. Make an invitation to play. Create a fun and safe environment to allow for your creativity to surface. Criticism squishes creativity which is where all the answers lie.

4. Get what you need. If you are stuck it’s only because there is something you don’t know or don’t know how to do yet. You can complain about it and stay a victim, or you can advocate for your dreams.

Everything you need is within your reach. You just need to open your hand and accept it.

Thus endeth the lesson:)


Heather signature Mind the Gap



Your feedback is music to my ears!

How do you deal with your inner critic? Would love to hear your strategies!

Post your answers below in the comments or find me on Facebook.ZA1026378611 Mind the Gap

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.


How to Survive A Personal Earthquake

file000990621742 300x225 How to Survive A Personal EarthquakeHave you ever had one of those phases in your life when you feel like the earth is shifting under your feet? Like you are walking the same path, but somehow the ground underneath feels different? Actually, instead of walking on a clear path, if feels more like trudging through mud.

That is the kind of year I have been having…

I don’t know, maybe it’s the massive amounts of snow we’ve had in New England, or maybe it’s just the winter of my discontent, but it feels like there has something hibernating inside my heart for along time and now it is trying to wake up. It just hasn’t made its way to the surface yet. It’s like one of the dreams you have when you know you are dreaming, but you still can’t bring yourself to full consciousness.

Ah, and there it is, consciousness. Wouldn’t life be awesome if everything we wanted or needed was immediately obvious and ready at our beckon call? There are powerful manifesters out there who might argue, but for the most part life doesn’t work that way. Instead, it’s like the blessed snow, you know the grass is under there, that in a few months the sun will be shining and the birds will be chirping, but right now you’re looking at 90 inches on your lawn.

(Oh beloved Boston, I love you, I really do, but enough is enough!)

No matter how much we wish for immediate clarity, we have to be patient.  Plants and trees use the winter season to break down and re-make certain proteins so they are ready to germinate in the spring. We humans use this time of dormancy for the re-ordering of our souls. We must break down old beliefs about who we are to allow the next incarnation of who we will be to take form. Trying to rush this process can have disastrous results.

It’s like sleep. Our bodies need that time to rest and repair our cells and to give our brains a chance to process the day’s events. If we don’t get enough sleep, we’re groggy and grumpy. We can’t think clearly and our performance suffers. Interrupting our sleep damages the necessary healing process our bodies need to function at their best.

Yet when it comes to our evolution, we want nothing more than to skip the recommended 8 hours of repose. To hell with dormancy, we want transformation NOW! We think by getting up at 2 o’clock in the morning the sunrise will come more quickly. It does not. If the plants and trees tried to bloom in January, their new buds would quickly die. Our nucleus needs time to crystallize.

One of the things that makes our growth so painful is we often feel we are alone, that everyone else is moving forward and we are stuck. It is a lie. Everyone is metamorphosing all the time. It’s just that we are not all going through the same stages at the same time. You may be working away in your cocoon while someone else is about to take flight. It can look like they are soaring and we are sinking, but we are each doing the work needed at that time in life to develop.

Do not compare your beginning to someone else’s middle.–Jon Acuff

Going through a transmutation can feel like an eternity, but take heart. The sun will shine again and you will come out the other side reinvigorated.

In the meantime, here are some tips for surviving your own personal earthquake.

1. Find a supportive frame. When the earth is trembling below your feet, it’s important to find stability around you so you feel safe as your internal plates shift. Lean on people who love you and care about your expansion.

2. Do not stay in a crumbling structure. You may be tempted to cling to the old paradigm. It’s natural to want to revert back to familiar ways, but doing so jeopardizes your well-being. There is no safety there, only stagnation.

3. Pay attention to the tremors. You know the saying, first God whispers, then shouts, then knocks you over the head with a 2 by 4 to get your attention. (Ok, maybe that’s not exactly how the saying goes…) Those little rumblings in your gut are trying to tell you something big is on the horizon. Those murmurs are clues to your next step.

4. Go outside & sit on the grass. I’ll be honest, a personal earthquake can feel really crummy at times, like your banging your head against the bloody wall. It’s really, really, REALLY important to be gentle with yourself. Allow yourself the time and space to find a reflective refuge so you can listen to your heart.

5. Expect aftershocks. Even when you get complete clarity on your next move, you will experience contractions. The excitement of a break-through is intense and we tend to recoil several times before a permanent change takes hold. This is completely normal and doesn’t mean you have not succeeded. If you know that’s how it works, you can move forward with more ease.

Finally, the most important piece to survival is having faith. When the earth is literally undulating beneath you, taking even a tiny step can feel like trying to walk on water. You fear as the earth opens up in front of you, you will fall right into the abyss. But instead of a wild, eternal descent, your better self rises up to meet you. You are rewarded for your courage and the prize is a clearer, richer and fuller version of an authentic you.

As for me, the ground is still shaking, but I know there is something wonderful brewing. As I get more clarity, I’ll keep you posted.

Until next times, here’s to hitting all your high notes!

Heather signature How to Survive A Personal Earthquake



Your feedback is music to my ears!

Have you ever experienced a personal earthquake? What were the lessons you learned?

Post your answers below in the comments or find me on Facebook.ZA1026378611 How to Survive A Personal Earthquake

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.




Love Yourself Rich

Craftsmen 2 300x156 Love Yourself Rich

I’m in the mood for love…and here’s why.

It’s Valentine’s Day, the day for sweethearts and romance, but the real reason I’m in the mood for love is because it’s the best, fastest way to create a truly abundant life.

I have found over and over with both myself and my clients the biggest impediment to reaching the next level of success is always linked to some aspect of not  fully loving yourself.

It may sound mushy, but there’s just no way you can show up as a magnetic, dynamic force if you are not embracing yourself. You know why? Because human beings are feeling creatures.

Our emotions dictate our thoughts and our thoughts dictate our actions, so if we are being critical of ourselves or not honoring who we are, it shows. And where it shows the most is in our results.

On the other hand, when you are in alignment with your authenticity, you feel comfortable expressing yourself and enjoy being in your own skin, that shows too. You begin to make major strides toward your big goals.

You also experience more confidence, a greater sense of personal power and much more joy. And here’s the kicker, more people want to be a round you. It’s a no-brainer. When you love yourself, you’re more attractive on every level.

We all have our ups and downs, but it’s crucial to protect our self-worth. If we do not value ourselves, neither will anyone else.

Here are some tips to keep the fire burning in your relationship with the most important person in your life, YOU! [Read more…]

You, a Hot Tub and More Clients…

Untitled design 12 300x156 You, a Hot Tub and More Clients...One of my dear mentors recently posted a very provocative video on YouTube. No make-up, hair undone and filled with raw emotion. It was crazy deep. In all honesty, it made me a little uncomfortable at first, but as I watched, I got completely sucked in.

I was not the only one moved. She touched the hearts of THOUSANDS of Facebook friends (read potential buyers) who responded to her post. No special lighting, no polished editing…it was her vulnerability that did it. When you are vulnerable, you allow other people to feel, share and express their own feelings more easily. What was once uncomfortable suddenly becomes tolerable or even preferable creating an ease of being that is priceless.

The result is a deeper connection and a deeper level of trust with your audience which is what happened for my mentor. Obviously, her vulnerability struck a chord with a lot of people. And here’s where it gets interesting for your business. Connection is the best, most secure way to profit.

If you feel connected to someone, it’s usually because they make you feel a certain way when you are with them. For example, when I saw my mentor’s video with all it’s deep feeling I thought, “Wow, when I am with her, I feel safe to have deep feelings too. I know I can open up to her and she won’t judge me.” That is hugely valuable to me and makes me feel more desire and loyalty towards her. The same will be true for you as well when you begin to open up. Your best, most perfect customers will LOVE you.

Don’t think have to break down and cry to be vulnerable though. Being vulnerable just means [Read more…]

Is Your Brand a One-Note-Wonder?

file6321249343271 300x225 Is Your Brand a One Note Wonder?

The other day I was watching America’s Test Kitchen where they were making the most delicious pasta dish with pork and mushrooms. My mouth was watering. What made the dish look so delectable was the steps they took to finish the sauce.

First, they ground the pork and made it into a patty. Then they cooked the patty like a hamburger to crisp up the outside, but left the middle very pink and soft. To finish cooking the meat they chopped up the patty and added cream to the pan which soaked up the drippings from the frying process. Yummm!!

You could tell it was going to taste amazing, nothing like my Wednesday night pasta of ground turkey and a jar of Ragu. No, their sauce was rich and interesting. The textures varied and the flavor deep. I’m sure if you tried it, you wouldn’t want the experience to end. 

Strangely enough, the sauce got me thinking about branding….

In order to create a clear, strong brand it is very important to narrow your focus. If you try to be too many things to too many people you can’t carve out a unique niche and therefore, waste a lot of time, money and energy on marketing and projects that don’t resonate with a loyal audience. Fortunately, entrepreneurs are starting to wake up to the importance of good branding and I see them making real strides in leveraging their strengths.

However, I’ve also noticed a very disturbing and counterproductive trend…

Entrepreneurs feel a lot pressure to brand themselves “correctly.” They want to make decisions that will help them stand out and be most profitable, but they get confused about how to bring everything together in a way that feels good. What they end up doing is choosing what they think makes the most sense and then they leap. Does this sound familiar to you?

Unfortunately, what usually happens under these circumstances is you end up cutting off very valuable pieces of yourself. What’s left is a bland, one-note brand. You cut off those crispy bits that add all the flavor!

Strong brands are narrow, but extraordinary brands are narrow and deep. They have layers. They are interesting and succulent.–HP (tweet this)

I saw a very cool masterclass recently with the great American soprano, Renee Fleming. She was coaching a young mezzo with an absolutely gorgeous voice. The critique Ms. Fleming gave was although her voice was beautiful, the young mezzo’s sound lacked interest because it was all aligned the same way. She needed to play with different kinds of resonances to add color and spice things up. Such great advice for branding!

We work so hard to figure things out, to find our lane, to zip it all up. However, once we get the main genre, life coach, money coach, event planner etc. we tend to park it. If you are an expert, and I’m sure you are, you are not a newbie. You have that first piece figured out. Now you need to go deeper, have more fun. You can and should explore all the colors of your voice. You don’t have to cross the double yellow lines, but you can certainly hug the edge once in a while.

When you do, suddenly your brand will take on more shimmer. It will carry to the back of the hall. The guy in the third row will break into tears. The usher will tweet all her friends about how they have to come and see the next show!

It takes a little courage to own all of who you are, but the results can be magnificent. With each new day and each new inch of authenticity you feel more energized and more richly YOU. You start to separate from the herd and gather a band of merry followers. You become their benevolent pied piper, leading them to higher ground, showing them the way to their own biggest transformation.

So ask yourself, do you want to be a one-note-wonder or a wonderfully, complex and integrated power-house?

If you need help releasing the full beauty of your voice, I invite you to apply for a Complimentary Consultation with me by clicking this link: Complimentary Consultation Application

Until next time, here’s to hitting all your high notes!


Heather signature Is Your Brand a One Note Wonder?


15 Actions To Blow 2015 Out Of The Water

file000267804564 150x150 15 Actions To Blow 2015 Out Of The WaterEvery year we try to do better than the last, at least if you are a success-driven entrepreneur like me. Below are my best tips for moving towards your goals in 2015 with joy and ease.

One quick note, all these steps are based on the bedrock of having healthy, nurturing relationships so be sure you prioritize your love lines as you start the new year.

Here we go…

15 Actions to Blow 2015 Out of the Water:

1. Decide what you want and put it in writing.

2. Exercise hard and get your sleep. (and of course, eat good food to fuel your energy)

3. Find an accountability buddy.

4. Put deadlines in your calendar for the entire year NOW.

5. Schedule your down time.

6. Find good help to support your home life.

7. Join a high-level mastermind.

8. Set specific financial goals.

9. Make a list of the least money generating activities you did last year and stop doing them.

10. Make a list of the top 3 money generating things you did last year and triple your effort in those areas.

11. Find or deepen a positive creative pursuit.

12. Connect to at least 3 new people every day either in person or online.

13. Read constantly.

14. Do whatever you need to do to keep a daily positive attitude, books, movies, quotes, friends, exercise etc.

15. Put more of your authentic self on the line in everything you do.

Feel free to add to the list. You can post your thoughts on my Facebook page here: https://www.facebook.com/ClearVoiceBranding

Until next year, here’s to hitting all your high notes!


Heather signature 15 Actions To Blow 2015 Out Of The Water


You’ve got to believe…

Ah the holidays…

As much as I moan and groan about the frantic pace of this season, there always comes a wonderful moment that makes it all worth while.IMG 1947 300x200 Youve got to believe...

It usually happens when the kids are home playing games, Christmas music is playing and I’m making cookies. I get a warm, fuzzy feeling. It’s the feeling we all long for around this time of year, something magical.

Who knows, maybe it’s an illusion. Maybe I am kidding myself into thinking life is grand when really I have just fallen into a candy-coated haze that is blinding me to harsh reality, but I don’t think so.

I know I worked hard to achieve this moment. The tinsel didn’t hang itself. I did it and now we get to enjoy it.

Sometimes it can feel frantic in our businesses too. We worry we’ll never see the light at the end of the tunnel and wonder if what we’re striving for is an unattainable fantasy. Is all the hard work even worth it?

It is worth it. The sugar-plum ending is possible, but you’ve got to believe, Virginia. You’ve got to BELIEVE!

Most of us stop short of our dreams because we lose faith. Things get difficult, we hit a rough patch and start to doubt ourselves. We don’t see results right away and start to think they will never come.

You’ve got to have faith.

Faith requires us to believe in things we cannot yet see. When you imagine what you desire, your subconscious goes to work on your behalf. Like a kid putting an order in to Santa Claus, your mind releases a minion of tiny elves to make your dreams come true.

However, your dreams are powered by consistent belief. Turn off the belief and you cut the plug to the magic. Think about farmers who plant crops in the spring. If they gave up because they didn’t see immediate results, the seeds would never grow. They have faith in the process however, so they keep watering and tending their fields and end up with a bountiful harvest.

As anyone who has dared face the mall in December will tell you, keeping a positive attitude can be difficult, but don’t give up too quickly. Your dream may not turn up exactly as you had envisioned, but it will still be wonderful. You wished for a pony, but Santa knew you’d never clean the stall. Instead, he brings you a Porsche. Don’t you just love Santa?:)

My dream was and still is to sing at the Met some day. It’s unlikely to happen at this point, but I’m not giving up hope. What has come as result of keeping this wish in my heart has been a deeply fulfilling business and new opportunities to use my voice I could have never anticipated.

What is your dream? Are you holding it fast to your heart? Or do you need a dose of inspiration?

Here is my recipe for a truly magical business:

  1. Think like a kid.
  2. Imagine your dream in vivid detail.
  3. Ask for what you want.
  4. Work your patootie off while you wait.
  5. Believe it will come to you.

*A pinch of eggnog never hurt either:)

Do those things and who knows where you’ll be this time next year!

Until next time, here’s to hitting all your high notes.




Come out, come out wherever you are…

DSC6301 182x300 Come out, come out wherever you are...I had a very interesting experience recently. I was on the treadmill, my altar of choice, getting into my zen mode when “Shazammmm!” I had an awesome idea. I was going to create a truth-or-dare type business game, a no-lose, profitable venture for anyone who was willing to play. But I was struggling with how to word the copy. How exactly do you sound both high-end, dead-serious and playful all at the same time? Fast forward to the shower…

Kapow! Inspiration strikes again.

I will make it like a carnival game, but with a $100,000 proposition. Yes, yes, this will be fun! Hmmm, can I really do this? Am I sure this is the right tone? Better test it out… “Hey, guys, what do you think of this? Too bold?”

The feedback I got was crazy divided. One person said I was hiding behind a clown mask, another said, “Right on! This is awesome!” Ok, now what? Who else can I ask…

“Hey, Hubby, what do you think of this copy?” (Just the position in which most husbands like to be put.) “Oh, I’m wonderful you say? Phew… thanks Honey.”

I wasn’t really looking for feedback, I was looking for validation. “Is this ok? Am I ok? Will people like me?”

Have you ever had a flash of inspiration, something that totally fired you up? You couldn’t wait to get home to tell someone. But something happens on the way, doesn’t it? Doubt creeps in and you get cold feet. 

Nine times out of ten, your first impulse is the right one. It’s right because it’s your unfiltered power voice talking to you. That’s what the bolt of electricity is you feel surging through your body when a wild idea pops in your head and that is where your profits come from.

When you edit yourself, you water down your authenticity. You play nice in the sandbox in hopes other kids will come and sit next to you, or maybe even in hopes that they won’t beat you up. Either way what usually happens is you sit there alone, waiting to get noticed.

Letting your true voice out can be incredibly scary, I’ll admit it. I was really nervous about my game copy, but what I realized was, I am done keeping quiet. This bird is out of the cage and she’s gonna sing baby!

I ended up posting something that was pretty bold and very tongue in cheek. I got some takers, but honestly, I may have had more people respond if I had toned it down, but I don’t care. It was so incredibly liberating to breathe more of myself into my brand voice that it felt like a massive victory.

As you continue to express yourself more and more, you will lose favor with some people. Wish them well on their journey of self-discovery, but it’s totally cool and actually preferable. Those that stay will get more value and enjoyment from being a part of the community and you will have more fun serving them as you freely express yourself more and more.

I’ve said it before, branding is like dating. You have to find the right match. If you pretend to be something you are not to fill your funnel, you will start resenting your business. On the other hand, if you let your true voice come out, not only will you develop an awesome tribe who loves you, you will most definitely make more money. Now that’s something to sing about:)

If you are having trouble finding your power voice, I invite you at apply for a Complimentary Consultation with me, by clicking here: http://bit.ly/1G9OUNW

Until next time, here’s to hitting you high notes!


Heather signature Come out, come out wherever you are...


P.S. If you’d like to know more about the game, shoot me an email at heather@clearvoicebranding.com. I could be worth $100,000 to you:)


The Hills Are Alive With The Sound Of Money

file0001941955363 300x199 The Hills Are Alive With The Sound Of MoneyLast weekend I went to a fabulous children’s production of the Sound of Music in my town. The costumes and sets were great and the kids sang their little hearts out.

As a mom and a community member I really enjoyed the show. However, as a singer with a critical ear, I also thought there were some really talented kids up on stage, in particular the girl who played Maria. Her voice was clear and had a pretty, youthful vibrato. And the ease with which she played her character really impressed me. I thought she could actually make a go of it on Broadway someday if she worked hard.

Of course, very few people ever make it on Broadway, and a lot of musical hearts have been broken trying, but there is so much to be gained from learning how to perform on stage, not the least of which is MONEY!  I’m not talking about getting paid to sing, although that is lovely, I’m talking about the ROI you get in your non-musical career from learning how to get comfortable in front an audience.

After all, what is marketing? It’s performing. It’s presenting yourself to the world, telling your story, trying to connect with and engage people. Unfortunately, it’s an area with which a lot entrepreneurs struggle.

When I was first thinking about transitioning from singing to business, I had real self-doubt about my value. What could I possibly offer that would be helpful to entrepreneurs? I had been a singer and performer all my life and now I wanted to help people grow their business. How on earth was I going to do that???! I was going to have to start my career all over from scratch.

What I didn’t realize then that I do now is what I know as a performer is one of the biggest assets anyone can have to create a lucrative business. So often entrepreneurs get caught up the “business” part of business they neglect the softer parts which is a huge mistake. You can create the best product out there, but if you can’t sell it, you have zero profit.

I see it all the time, smart, talented entrepreneurs who lack the poise, sophistication and CONFIDENCE to communicate their true value. They are leaving money on the table! It so frustrating to witness. I’ve met 7-figure business owner who could easily be 8 or 9 figure business owners if they were just more polished.

Put yourself in the shoes of your buyer for a moment. They want to feel like they are investing in something valuable, something special. If they are going to plop down $100,000 to work with you, they have to feel like you’re worth it! They want to feel led and secure their needs will be met. If you do not come across as a confident, skilled, savvy leader, they are not going to feel confident or excited about jumping into bed with you.

So think about how you are showing up. Do you sound confident when you are speaking? Do you know what to say and how to say it to sound compelling? Do you look confident? What does your body language say? How clear are you on your message? How skilled are you at delivering that message? Do you get nervous speaking in front of crowds? How about speaking one-on-one in high-end sales calls? How do you perform on camera?

All of those things matter. Often you only have one shot at a new client or big opportunity. Don’t think for a second people aren’t checking you out. If you want to speak on big platforms or have access to high net worth circles, you’ve got to show up as a player who can sing! Otherwise, you are just one click away from becoming irrelevant.

If you think you might be leaving big money on the table because your performance chops aren’t up to snuff, I invite you to apply for a Complimentary Consultation with me to get you stage ready in no time by CLICKING HERE: http://bit.ly/1G9OUNW

Until next time, here’s to hitting all your high-notes!





Is Your Brand Playing Elevator Music?

file0001095952997 224x300 Is Your Brand Playing Elevator Music?The other day I was at the mall with my daughter to get her first pair of Uggs. When you’re 13, it’s part of the uniform. While we were shopping around, I noticed some music playing in the background. I knew I recognized the tune, but I just couldn’t figure out the song. Finally, it hit me. It was a Katy Perry song.

The reason I didn’t recognize it at first was because it was essentially elevator music. The song was so watered down, I wasn’t able to connect it to the original.

Katy Perry may not be the edgiest artist out there, but she’s certainly no Frank Sinatra, may Blue Eyes rest in peace. Katy Perry is a young, hip, relevant and kind of kooky pop star. Every characteristic of the music I know to be hers was stripped away and shoved through some kind of musical sanitation process to create the new boring, unoffensive version. Snoresville…..zzzzzzzzzzzzzzz….

Unfortunately, too many entrepreneurs do the same thing with their brands. In an effort to appeal to the masses, they siphon off the qualities that would in fact, make them unique and stand out. As a result, their brands become background noise.

We are so afraid of loosing our audience, missing out on opportunities or being criticized, we keep our true selves hidden and protected. In doing so we create the results we are trying so hard to avoid.

My greatest opportunities have always come from standing firmly in my truth. It is a lesson I learn over and over again. The more of myself I bring to the table, the more boisterously my audiences responds. Do I offend some people? Sure I do. But here’s the real kick in the pants. The more I lean into who I am, the less I care about pleasing everyone. I get so much joy and satisfaction from running my business as myself, it far outweighs the sting of rejection or criticism.

It is soooooo much more fun to be yourself. And it is sooooooo much more lucrative! [Read more…]