We live in a world of Snapchat, Periscope, Facebook live-streaming, YouTube and many other platforms all moving to video. If you’re not getting your face in front of a camera, you are sooooooo going to get left behind.
I’ve been asked to critique many videos over the past few months for clients and colleagues and the number ONE thing I’ve noticed is this:
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If you have too much information, too many stories, too much movement and too many calls to action, you are going to lose people. What you need is an easy process to remember. Keep It Simple Sweetheart:)
If you want to get more engagement, clicks and shares, follows this easy 3-to-1 formula:
1. Speak to ONE person-Know who your ideal client or perfect audience member is and speak ONLY to them. Even though you may have thousands of people watching your videos, your message should go directly and only to that ONE ideal person. Period. This makes everything you say more targeted and powerful.
2. Have ONE point-Understand the main or underlying point you are trying to get across and have everything you are saying drive to that ONE point only. If you include more than one story to illustrate your point, make sure each story also supports and directs back to ONLY the point you are trying to make.
3. Have ONE call to action-Decide ahead of time what you want your video to do for you. If you want to grow your list, send them to your opt-in or landing page url. If you want to build your podcast audience, tell them to hit the subscribe button. What you DON’T want to do is ask people to do several things, “Like me on Facebook, visit my website, download my free report…etc.” Choose the ONE main course of action you’d like people to take, explain very clearly how they can do it and say it with authority.
*The ONE exception to #3 is, you always want to ask people to share your videos even if you are making another call to action. You are trying to build a following, so the more eyes on you, the better.
Remember, if you’re trying to create a strong brand presence online, you’re going to be doing a LOT of videos so you’ll have plenty of opportunities to tell your stories, articulate your brilliant insights and direct people to all the various, wonderful offerings you have. Don’t try to cram it all in at once, it will only overwhelm and confuse your audience.
Just ONE things at a time, baby:)
If you’d like to know how to create a rockin’ brand presence online so you can attract ideal clients and establish your celebrity expert status, apply for a Free Strategy Session here=>Profit From Your Message