How Do You Choose The Right Topic For Your Talk?

“Why Add A Signature Talk To Your Business?”

If you’ve ever thought about adding speaking to your business model, the answer should be a big, fat YES, but not just any speaking. The most potent presentation you can make is a signature talk that sells.  Adding signature talks to your business model can potentially add thousands of dollars to your income every month!

Here’s why it works so well…

First of all, any time you speak you are using leverage to reach your audience. Instead of just speaking one-on-one like you might do at a networking event or even on a sales calls, you are speaking one-to-many every time you present. It may be to a small room of 20 people OR it could be to an audience of literally thousands online. That means for 30-45 minutes of effort you are exponentially impacting your audience.

Think about how much time, money and energy this saves you. Every time you go to a networking event you have to get dressed, find a sitter, make sure you have your business cards, drive to the event and hope you will connect with some really great people once you’re there. Even if you are really, really good at networking, you might connect with ten maybe 20 people max and speaker to them for a few minutes in a noisy, crowded room.

Now imagine putting the same effort into a talk where YOU are the headliner, everyone is there just to hear you and you can give the same talk over and over again. You can even sit home in your jammies and do it on the phone or on a webinar where hundreds of people have opted-in, no need for lipstick OR a sitter. That is leverage.

Another great benefit of using signature talks to sells is that whole opt-in piece. Your audience has raised their hands and shown they are interested in what you have to say. They have chosen to be there which means they are already warm and interested in the information you are going to share. This makes selling so much easier.

With a signature talk, you are also going to be in front of a captive audience in a more intimate atmosphere. Having their undivided attention gives you the chance to do some serious relationship building. You can share more of your story and expose them to more of your brilliant expertise. The audience gets to know you on a deeper level which helps establish the oh-so-important know, like and trust factor needed to turn potential clients into buyers.

The other great asset at your disposal giving signature talks is TIME. You will have more time in front of your audience which helps to build brand stickiness. And if you know what you are doing, you can use this time to not only deliver great value and information to your audience, but also guide them a structured process to prepare them for the sale. That way you feel in control and your audience doesn’t feel hit over the head at the end with your offer.

So you can see there are many fantastic reasons to incorporate signature talks into your business model. It’s leveraged, it deepens your relationship with your audience and it prepares the room to buy. I don’t know why anyone wouldn’t want to add signature talks to their business!

If you would like to know more about creating a signature talk to increase your profits, I want to invite you to my upcoming FREE webinar “Close Any Room: How to Add Thousands Of Dollars To Your Monthly Income Using Signature Talks” CLICK HERE to register

How To Know What To Offer When Speaking To Sell?

One thing entrepreneurs struggle with when putting together their signature talks is knowing what to use as their offer, but having a clear offer is absolutely critical to leveraging your profits from speaking. The last thing you want to do is hem and haw at the end of your talk when you are trying to persuade your audience to buy!

Here are a few things to consider when putting together your offer.

First, please HAVE an offer. Unless you are working for a charity, you need to see your talk as a sales vehicle which means you have to have something to sell! Your time and expertise is too valuable to give away for free. There needs to be call to action at the end of your talk, even if it is requesting contact information in return for your newsletter or free report. You must be in the habit of asking.

If you are newer to business or perhaps newer to speaking and unsure of what to offer, it is totally cool to offer a free strategy call. This is still an ask, you still have to “sell” it. However, do not underestimate the value of offering a strategy call as your offer. Any time you get a potential client on the phone with you from a presentation, they are a warm lead.

Finally, if you do want to make a paid offer at the end of the talk, your decision should be based on how advanced you are in your business, what you already have in your business model and the topic of your talk. When you look at those three pieces, what to offer becomes a lot clearer.

Once you decide what to offer, keep it consistent. The last thing you want to do is change your offer for each speaking opportunity. That creates a level of complexity you don’t want on your plate. You want something that is rinse and repeat so you get more comfortable and confident making the offer each time you present it.

If you would like to know more about how to use signature talks to quantum leap your profits, I invite you to my upcoming FREE webinar: “Close Any Room: How To Add Thousands Of Dollars To Your Monthly Income Using Signature Talks.” CLICK HERE to register!

How To Make Money From a Signature Talk

There are a lot of entrepreneurs out there right now who are speaking for their businesses, unfortunately however, many of them are not making money from their talks. They’re great at what they do and they give valuable information when they speak, but they struggle to close the room.

Can you relate?

It can be so frustrating to get up in front of a large audience either live on stage or online in a webinar or teleseminar and pour your heart and soul into a presentation only to come home empty handed. You spend so much time and energy preparing, you give great content and still end up with really disappointing sales.

You have to remember, your job in business is to make money and when you are giving a presentation for your business, your talk should be making you money. If you are a person of integrity, of course you want to give your audience real, transformative content, but you also want them to work with you so you need to guide them through a process to take that next step forward. You don’t make sales by banging people over the head with an offer.

The problem is many entrepreneurs don’t understand there needs to be a selling structure in place to convert potential clients into paying customers.

You can have the best programs, the most heart-felt presentation and the most impressive training, but if you don’t know how to set up your talk to prepare the audience for your offer, you will be fighting an uphill battle.

Passion alone does not equal profits. You have to have a PLAN. Once you understand how to structure your talk to sell, you can layer in all your great content and create something that is truly dynamic AND profitable.

If you’d like to know more about how signature talks can dramatically increase your profits, I invite you to join me for my upcoming FREE webinar: “Close Any Room: How To Add Thousands Of Dollars To Your Monthly Income With Signature Talks” CLICK HERE to register

Episode 12: “How To Create A Brand Story That Sells” with the Story Stylist, Gayle Nowak.

“How To Create A Brand Story That Sells” with the Story Stylist, Gayle Nowak.

Gayle Nowak is a marketing and public relations expert who helps entrepreneurs unearth and craft their compelling brand stories so they be more authentic and sell more in their businesses. In this episode Gayle shares her own deeply powerful story and how it THRiVE Gayle Nowaktransformed business and her entire life. She shares how to use your story to get on bigger and better platforms and even how to use your story to make a big impact even if you are just getting started in your business.

Episode 11: Style Your Authentic Beauty with Catherine Storing

“Style Your Authentic Beauty” with Catherine Storing.

 

Catherine is a fashion stylist, speaker and best-selling author of the Book Styling Faith, The Complete Styling Guide. THRiVE Catherine StoringIn this episode Catherine explains the importance of a polished image to help you make more money in your business. She talks about how she was able to grow her business once she understood and embraced how she wanted to express her authentic self through her image. And finally, Catherine shares how she was able to carve out a unique and profitable niche by combing her love of fashion with her faith to create a truly inspirational brand.
Catherine is beautiful inside and out.

What To Do If You Are Asked Not To Sell Anything When You Speak For Business

You’ve got a great talk and you finally get a chance to try out your speaking chops, there’s only one hitch, you are told you will not be allowed to sell anything. Ugg, such a bummer.

What to do, what to do…

You always want to weigh your opportunities. Your time and resources are limited, so you want to be choosy about where you spend your energy. There are lots of fish in the speaking sea, so don’t feel like you have to jump at every chance. However, if you are just starting out or if it’s a great opportunity to get in front of ideal clients or industry players, you may still want to move forward.

Remember, any time you are speaking to a captive audience, whether live or online, YOU are positioned as the authority. You have an extended amount of time to tell your story, share your expertise, give valuable insights and talk about your business. If you do a good job with your presentation, your audience is going to want to know more. Even if you can’t make an offer, you are still selling.

However, the best way to get your audience to take action is to structure your talk to sell. You want to guide your audience through a specific process that showcases the transformation that is possible if someone takes the next step to work with you without actually making an offer. And if you do this with authenticity and authority, you will create an atmosphere where people will want to know more.

Finally, if you can, offer a free strategy call. It is a phenomenal selling tool if you know what you are you doing. Any time you get a potential client on the phone with you from a talk, you have a very warm lead which makes closing that much easier.

If you would like to know more about how you can use signature talks to sell from the stage or online, I invite you to join me for my upcoming FREE webinar: “Close Any Room: How To Add Thousands Of Dollars To Your Monthly Income Using Signature Talks.” CLICK HERE to register!

How to Sell Without Sounding Salesy

One of the biggest reasons entrepreneurs fail to make big profits from their speaking gigs is they don’t know how to sell in a way that feels good to them. As a result, they back away from presenting their offers or even make a clear offer at all which leaves them empty-handed and disappointed.

It doesn’t have to be that way. It’s absolutely possible to feel excited about selling your products and services which makes you more attractive to potential clients. The result is more money, more money, more money for you and more intense transformation for your audience.

The very best way to sell without sounding salesy is to keep the needs of your audience front and center. If you craft a talk that focuses on solving their problems and delivering high-value content, the sale becomes much, much easier. The key is maintaining a mindset of service with a clear understanding of the greater transformation you can deliver if your audience takes the next step with you.

The job of selling starts from the minute you open your mouth. You can’t ambush your audience with a big ask at the end and expect a great result. You must prepare them for the sale by laying the groundwork and expectation for a juicy offer all throughout your presentation. This demonstrates transparency and builds trust both of which are essential for closing happy clients.

The other way to compel your audience to buy is by telling powerful stories. When you share your own journey of transformation, you suddenly go from being a pushy sales dog to an empathetic character. When you show you genuinely care and want to help people change their lives, the word salesy goes right out the window. Of course, you need to know which stories to tell and how to tell them to be effective.

There is definitely an art and science to structuring your talk with the right elements at the right time, but when you understand the formula for authentic selling, you can relax and do your job which is to deliver value to your audience and make money from your expertise.

If you’d like to know more about how to create a signature talk that sells, click the link to get access to my FREE webinar “Close Any Room.” It’s full of information to help you create a profitable presentation=>bit.ly/CloseAnyRoomTraining.

How To Make More Money 2016

When we look forward to a new year, we have hope it will be better than the last, that there will be less violence and poverty in the world, that we will weigh less and have clearer skin (ok, that one is definitely me:) and that we will make more money in our businesses than last year.

Hope is a beautiful thing when it comes to staying positive, but it is a terrible strategy for increasing your profits.

If you are serious about increasing your revenue in 2016, you need a clear PLAN.

When the path is clear, execution is successful.

Look at the New England Patriots. Love ’em or hate ’em, they have been a consistently great over the past several years with eight trips to the Superbowl since 1985. That kind of success does not happen on a wish and a prayer. Each season they show up with a detailed strategy for winning and so should you if you want to make more money in your business.

Here is your game plan for more money in 2016: [Read more…]

How To Captivate Your Audience

You can have the most powerful message and give incredible, high-value content, but the cold, hard truth is, if your performance lacks polish and authority, you are not going to have the impact you could and certainly lose out on sales you should be making from your talks.

Think about it. Would you be more inclined to buy from someone who was really engaging, dynamic and passionate about their topic than someone who was nervous and fidgety? Of course! That’s human nature.

It was amazing to see their presentations transform right before our eyes. Suddenly the room came a live with their energy and everyone sat up and paid attention. It’s not that the material had changed, it was the way the material was presented that made a huge impact.

The more you can engage your audience, the more sales you will make. The better your performance is, the more confident you come across, the most expert you seem which gives the message to the audience that you have something valuable to offer.

Here are 3 things you can do to be more captivating at your next talk:

1. Walk into the room with your introduction memorized. You should be able to say your opening lines in your sleep, forwards, backwards and upside down. You don’t necessarily have to memorize your whole talk, but you want your full and undivided attention on your audience when you walk in the room. Wow them!

2. Wait to start speaking until you’ve landed. Don’t start introducing yourself while you are walking up to speak. Take your time, ground yourself and then give your opening lines. You want to establish a powerful position and take ownership of the space.

3. Use a commanding voice. This is a performance. When you are speaking to an audience, you are not going to use the same level of energy you use chatting on the phone with your BFF. You need to pump up the volume and the energy of your voice. Imagine you are in a big hall vs. doing a close-up shot on camera. Doing this will make you sound more expert and energize your body.

There is a lot more that goes into creating a profitable presentation including having powerful content and a strategy for selling, but if you start with these three steps, you will be on the right track to captivating your audience.

If you’d like to know more about how you can create a signature talk that sells, check out my FREE webinar Close Any Room. CLICK HERE to register=>bit.ly/CloseAnyRoomTraining

How To Make Money From a Signature Talk

There are a lot of entrepreneurs out there right now who are speaking for their businesses, unfortunately however, many of them are not making money from their talks. They’re great at what they do and they give valuable information when they speak, but they struggle to close the room.

Can you relate?

It can be so frustrating to get up in front of a large audience either live on stage or online in a webinar or teleseminar and pour your heart and soul into a presentation only to come home empty handed. You spend so much time and energy preparing, you give great content and still end up with really disappointing sales.

You have to remember, your job in business is to make money and when you are giving a presentation for your business, your talk should be making you money. If you are a person of integrity, of course you want to give your audience real, transformative content, but you also want them to work with you so you need to guide them through a process to take that next step forward. You don’t make sales by banging people over the head with an offer.

The problem is many entrepreneurs don’t understand there needs to be a selling structure in place to convert potential clients into paying customers.

You can have the best programs, the most heart-felt presentation and the most impressive training, but if you don’t know how to set up your talk to prepare the audience for your offer, you will be fighting an uphill battle.

Passion alone does not equal profits. You have to have a PLAN. Once you understand how to structure your talk to sell, you can layer in all your great content and create something that is truly dynamic AND profitable.

If you’d like to know more about how signature talks can dramatically increase your profits, I invite you to join me for my upcoming FREE webinar: “Close Any Room: How To Add Thousands Of Dollars To Your Monthly Income With Signature Talks” CLICK HERE to register