Are you giving 100%?

iStock 000007793350Small 2 300x199 Are you giving 100%?Have you ever heard the saying “Just showing up is 80% of success?” That may well be true, but we don’t want an 80% successful life or business, do we? We want a fully successful life. So what about that other 20%?

Let’s face it, we all know people who just show up. These are the people we see at networking events or co-workers who show up to their jobs day in and day out. They may even be our own clients. They show up. They make it to work, they make it to their calls and they get out of their houses, but are they wildly successful? Most are not.

Perhaps you are one of these people. You are showing up and you can’t understand why you have not hit the big leagues yet.

You are sending out your newsletter regularly, you show up on social media.  Heck, you are even hitting the gym 5 days a week, but you’re still not where you thought you should be by now. What’s going on?

Maybe you are missing another cornerstone of success, consistency. You must be consistent in order to achieve lasting results, right? So you would think showing up and being consistent would really cover all your bases. Except it doesn’t.

I’m sure you’ve heard this one too.

Q: How do you get to Carnegie Hall?
A: Practice, practice, practice.

While it’s absolutely true, being consistent in your practice is a critical to achieving your goals, practice alone is not enough either just as showing up alone is not enough. If you really want to be successful, you need to be more strategic in your activities. 

You can show up all day, every day, but if you are not engaged in the right activities, you will never be successful. You can go to work and hang out at the water cooler all day. You can go to the gym and barely break a sweat. Even if you are consistent, if you are not pushing yourself, you will stay stagnant. 

I’m going to give you some credit here. It does take extra effort to show up and it does make a difference to be consistent. I have been to and promoted many events that have been poorly attended even though it was clearly in the best interest of the audience to show up. I’ve been to events where fantastic and important information has been given that those who stayed home missed out on. I’ve been to events where I’ve made new and meaningful connections in the form of collaborators and even new clients that I would have missed out on had I skipped.

However, we’re still faced with the extra 20%. That is where the difference is between good and great.

Consistency matters too. If you go hot and heavy in your marketing for 3 months and then slack off, you will see a dip in your business. If you start missing days at the gym, your body will start to soften. Those who are consistent definitely see better results.

But still…that 20%. What’s the special sauce?

Last saying, I promise: Practice does not make perfect, perfect practiced makes perfect. Now before you get all hot and bothered, I am not suggesting you try to be perfect. That is not the point. This point, is however, that you cannot do that same thing all the time and expect different results.

We all have plateaus. You may very well be working really hard in your business, but if you are not getting the results you want, you need to change something. That last 20% matters. You need to ask yourself what else you need to do. What do you need to change? What do you need to improve? What do you need to sacrifice?

If you are making 10 sales calls a week and still not converting leads into clients, you need to change something. Maybe your pricing is off. It could be too high, it could be too low. Maybe your program or product is not relevant to your audience. Maybe your audience is not relevant to your brand! Maybe you stink at sales calls and you need some coaching.

You see, you must be willing to look at the details. You must be willing to dig and then you must be willing to do what needs to be done. If you are not sure what you need, ASK someone. Get feedback from a coach, a colleague, a friend, even your clients.

But don’t fool yourself. When you see someone else who is at the top of their game, it’s not just because they showed up. It’s because they paid attention to last 20%. If you want to join them, you need to do the same.

Your feedback is music to my ears!

What do you think the key to success is?

Post your answers below in the comments or find me on Facebook.

ZA1026378611 Are you giving 100%?

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.



How to Choose the Right Coach

DSC9423 2 200x300 How to Choose the Right Coach I think I was 5 years old when I had my first piano lesson. That was the day I (ok, my mom) hired my first coach and I have had a coach in some form or another every day since then.

There are lots of names for coaches. Some people call them teachers others call them gurus, consultants, managers etc., but basically a coach is anyone who helps you improve or move forward in some area of your life. It could be a tennis coach, a golf pro, a spiritual mentor, even a birthing dula! It really doesn’t matter what the title is, what matters is the relationship between mentor and mentee.

Working with a good coach is one of the very best things you can do to move forward quickly in your business. They can guide you, push you, support you, give you outside perspective, keep you accountable and provide expert  information, tools and resources. Having the right coach can dramatically speed up both your learning curve and your earning curve!

Earlier in my career my coaches were in the form of voice teachers, directors and conductors, but now [Read more...]

4 Sure Fire Ways to Attract Ideal Clients

Brand Magnet 4 Sure Fire Ways to Attract Ideal ClientsAlmost every business owner I know wants the same thing, a roster full of ideal clients. Sounds great, doesn’t it? Just imagine looking at your client list and loving every name on it because not only are they all totally awesome people, but because these awesome people recognize and value the service or products you provide and are willing to pay your fees. Now that would be pretty cool.

Well, it doesn’t have to be  just a pipe-dream. It is possible to attract ideal clients without as much difficulty as you might think. You just have to know what you are doing. There are some secrets, it’s not magic, but they sure work like magic. And the reason they work is because they tap into what is very natural for all people, emotions. (Ok, there’s the rare sociopath, but hopefully that’s not your target market anyway!)

Too often when trying to connect with ideal clients, entrepreneurs speak to their prospects’ heads instead of to their hearts. And while there certainly is a time to be logical and straightforward, it is not in the attraction phase of a client relationship. Think about it, when you are considering whether or not to date someone, are you making that decision primarily with your head or your heart? We make those decisions on how the other person makes us feel. In fact, we might even choose someone who doesn’t look perfect on paper because of the wonderful little butterflies we feel when we’re around them.

Now think about what that means for your business. You could be the smartest person in the room or have the best programs out there, but if you don’t know how to connect with your audience on an emotional level, you are going to leave the dance alone. Let’s fix that, shall we?

Here a four tips to make ideal clients swoon over you: [Read more...]

Why did the chicken cross the road?

file0001173379511 2 199x300 Why did the chicken cross the road?Q-Why did the chicken cross the road?
A-To get to the other side.

Have you ever wondered the point of this inane, little joke?

As far as I’m concerned, here it is…

The chicken crossed the road. The chicken didn’t stay where he was wondering what the best option was. He didn’t stay put because he was worried about not making it across. With all the possibilities of failure and even danger he still managed to get himself to the other side.

How many times in your business or in life for that matter have you stayed right where you are because you were chicken? [Read more...]

What to do when you don’t see results.

IMG 2276 224x300 What to do when you dont see results.Here is a picture of my front yard. Today is the first day of spring in Boston. You’d never know it by the looks of things. There are still piles of 2-foot snow drifts sprinkled around my neighborhood. Gross.

Last year at this time there were 2-inch crocus buds popping up by my walk-way. Yesterday, I actually got down on my hands and knees in the mud to see if I could find even the tiniest beginnings of a sprout….nothing, absolutely nothing. What the heck is going on? Where is the warm weather?

Waiting for flowers to bloom is one thing, waiting for your business to bloom is quite another.

Whether you are just starting out or you have been in business a while, we all have periods where we wish our progress was faster. In the beginning, you are just trying to get clients in the door, but even as we move forward [Read more...]

Why You Are Not Attracting Ideal Clients.

Brand Magnet Why You Are Not Attracting Ideal Clients.The number one complaint I hear entrepreneurs make is about their inability to attract ideal clients. They just don’t know what to say to make potential clients pay attention. They know they are good at what they do, but they just can’t seem to pique anyone’s interest let alone convert leads.

If this sounds like you, you are probably really frustrated. You may not be sure what you are doing wrong or what to change. I’ve been to a lot of networking events lately and I’ve had the chance to hear a lot of elevator pitches, some of them good, but most I honestly can’t remember. Why is it that some people are able to immediately captivate their audience and others are totally forgettable? [Read more...]

How to know if you’re playing small?

iStock 000015255763Small 2 300x199 How to know if youre playing small?Do you want to be a winner? Hey, so do I! I guess that means we have something in common with about a billion other people. I mean, who doesn’t want to be a winner? Do we dream as children of failing or not getting what we want out of life? Of course not.

We dream of winning Olympic gold medals or being famous ballerinas. We picture ourselves in mansions driving fancy cars and having a butler bringing us a peanut-butter jelly sandwich on a silver platter. Ok, maybe that last one was just me…

But what happens when we grow up? Do we stop dreaming? No, our dreams just get more sophisticated. We want a house in Aspen or to build a multi-million dollar company. Everybody has dreams. Why is it that some people succeed at achieving their goals while others have to settle for less? [Read more...]

How to Make An Oscar-Worthy Brand

file0001311160630 2 300x209 How to Make An Oscar Worthy BrandIt’s awards season and this week marks the Big Kahuna of all awards for Hollywood, the Oscars. It’s the night that marks the pinnacle of success for actors and actresses, directors, editors and all those associated with the movie-making business. Actors dream their whole lives of winning this award.

I love watching the awards show. Who doesn’t love seeing all those beautiful people dressed to the nines? It’s total eye candy. But in all honesty it’s not my favorite part of the show. I actually love the acceptance speeches. I love seeing the pure joy of the actors, their excitement and nerves. I find it fascinating how flustered they get, these pros who live their lives in front of the camera, performing, suddenly becoming all a flutter when their name is called.

For all the coolness of Hollywood, this is a moment where the humanity of the stars shine through. They seem to be truly effected by the experience. It means something to them. I believe because it is a moment of great validation. They are being recognized for their superior talent.

We tend to think of stars and starlets as being famous only because they are beautiful. Don’t get me wrong, beauty plays a huge part of getting a shot at an acting career. However, people who win the Academy Award are generally excellent artisans and have given stellar performances.

Believe it or not many of the same ingredients that go into winning an Oscar are the same needed to create a successful brand. Here are few tips from the winner’s circle: [Read more...]

Warning! R-Rated

r1 264x300 Warning! R Rated Well, hello there Luscious. I want to welcome you to the R-rated post. It’s going to be a scorcher. I mean it’s going to get so hot up in here you’re going to need fan. Are you ready?

I am about to tell you the hottest, most effective sales technique in the universe. It is something that is a guaranteed to make your clients salivate for more.

Ok, here it is. I’m going to pull back the covers now and let you see the surprise.

Hold on there Sally, not so fast. We’re going to take this slow… real slow. Just a little bit at a time. Let’s make it last. Believe me, it will be worth the wait.

Because when you wrap your head around this technique, it’s going to literally blow your socks off. Hey, it may even blow the socks off your clients. They are going LOVE it. It’s going to make them so excited. You are going to make them feel great and you are going to feel great in return.

Have you figured it out yet? I sure hope so, because [Read more...]

Are You a Progressive Thinker?

Febraury 12 2014 0141 300x224 Are You a Progressive Thinker?I cannot express how much I am sick of winter. One of the things I hate about the cold weather is the slick roads. And wouldn’t you know it, I got hit last week by someone who slid in the snow into my car.

Luckily, no one was in the car at the time, but there was quite a bit of damage to the fender. I was not looking forward to dealing with the insurance companies, but alas, it had to be done.

The other driver’s insurance was Progressive, you know the one on tv with the quirky woman named Flo? Well,when I called, the insurance guy wanted me to go to their service center to get the repairs done. Only problem was the service center was about 40 minutes from my house. I had no intention of driving that far when I could just pop down to the local garage. But Joshua, the polite agent with whom I spoke, assured me if I did go to the Progressive center I would be in and out in 15 minutes with a new rental to use while waiting for the repairs.

Hmmm, now that got me thinking. [Read more...]