I Thought I Was Doing Great…And Then I Learned How To Sell

When I first started my business, I wasn’t sure how to market. I had just finished my training as a certified brand strategist and I thought, “Awesome, I’m ready to roll.” The only problem was I had NO idea how to get clients, none. When I was singing, I would audition for shows and the company sold the tickets. All I had to do was show up, look pretty and nail the high notes. If I was going succeed in business, I knew I had a lot of learning to do so I began my entrepreneurial education.

Along the way, I heard about speaking to grow your audience and I thought, “Perfect, this will be a piece of cake. I know how to work a room, I’ve sung for thousands of people.” But I quickly realized, I still know what I was doing. What was I suppose to talk about? What exactly was my topic? I knew about branding, I knew about image consulting and I was very enthusiastic, but I had no clue how to structure a talk to sell a room.

Not wanting to give up, I created something I thought was informative and interesting and hit the road speaking for local networking groups. I was way more nervous that I had expected, but I pulled from my performance training and showed up like a pro. Much to my delight and relief, people responded. I got all kinds of compliments. “Heather, you are so dynamic, I loved what you said!” Wow, I was a hit!

The only problem was, I came home empty handed.

I was inspiring people, teaching them, giving them great information and touching their hearts, but I wasn’t converting. My ego was huge, but the pockets were empty. Back to the drawing board…

I knew there was more to learn. I saw other speakers and coaches give presentations and watched with envy as people lined up at the back of the room to buy their products and services. I was at one event where the offer was a $30,000 program and in less than a minute that were more than 40 people in line to sign up! Wow, I realized there is big money to be made from speaking and I wanted in, I mean really in this time. I wanted to know HOW they did that.

Over the next several months and years I was on a mission to learn as much as I could about how to turn an audience into paying clients. I worked with some of the best people in the industry and eventually started understanding what magic elements need to be in place to transform any speaking gig into selling bonanza.

Here’s some of what I learned:

1. Sales don’t just happened, they need to be engineered. You have to have a plan and backwards engineer your talk to leverage your strategy.

2. You must think of yourself as a salesperson. I know, I know, sales…. yuck, right? But get this, selling and delivering real value to your audience are not mutually exclusive activities. You can be inspirational AND profitable at the same time.

3. You must have a clear message. We’ve all heard the saying “A confused mind never buys.” Here’s a news flash, the first mind that has to be clear is your own. You have to know what you bring to the table and stand your ground.

4. Confidence is a selling aphrodisiac. If you really want to sell a room, sell them on you. You don’t have to be the next Tony Robbins, but you do need to have charisma. You do need to have your own flavor of charm and magnetism which comes from knowing your value.

5. Not all stories are created equal. You have to engage emotionally with your audience and we are often taught to do this with our story, but not all stories convert. You have to be able to connect your story to the sale or else you’ll leave the room with lots of new friends, but no new credit cards.

Once, I shifted my perspective and started being more strategic about how I structured my talks, things turned around. My conversion rate sky-rocketed, not only from the stage, but also on sales calls.

I’ll admit it takes a shift in perspective, but once you embrace your role a selling speaker, you will start to make a lot more money from the stage too.

 

 

Your feedback is music to my ears!

What confuses you most about speaking to sell?

Post your answers below in the comments or find me on Facebook.

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, image consultant, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.

Magic Mike Path To Success

It’s hot out there and along with the high temps come the steamy summer box-office hits. This year Magic Mike XXL takes the cake, beef-cake that is. You have to be living under a rock not to know this sexy sequel is in theaters now. The pictures have been EVERYWHERE. (Hey, I’m not complaining!)

Now whether or not a male-stripper romp is your cup of tea, one thing you have to admit is those fellas are r-i-p-p-e-d. No one, not even Magic Mike himself gets washboard abs without extreme dedication and sacrifice.

We often overlook the hard work actors put into these roles when the final product is so campy. We only see them at press junkets and premiere parties and we think they have it sooo good.

The truth is, they do have it good. They’re living large, making a LOT of money, staying at the best hotels and rubbing shoulders with other smart, beautiful and creative people. However, success didn’t just fall into their laps, they made their own magic.

I read an interview in People Magazine recently with Channing Tatum and he talked about some of the challenges he had to overcome on his journey to Hollywood fame. In high school, he struggled with ADHD and dyslexia which made academics harder for him than most. He went to college, but ended up dropping out when he started getting modeling opportunities.

What Channing did however, that was wicked smart was he leaned into his strengths and KEPT TRYING.

“I was playing the lottery left and right, I just accidentally kept running into a winning ticket.”–People Magazine

Of course he kept running into a winning ticket! He kept putting himself in positions where he had the greatest chance of having his assets noticed and appreciated. One opportunity led to the next and eventually his momentum started snow-balling.

As entrepreneurs, it’s easy to look at industry leaders and envy their successes, but there’s no need. YOU can have massive wealth and recognition as well. It won’t be Easy-Street, but if you’re smart and persistent, you can make your own luck.

“Luck is a matter of preparation meeting opportunity.”–Seneca

Here are few tips to help get you center stage: [Read more…]

Structured For Profits

We all love the relaxed vibe of summer. We don’t have to rush everywhere. There’s no homework to get done, no carpooling to coordinate. Our schedules are less strict and life is easy-breezy. As much as we love the laid-back feel of summer, however, we still need structure in our business.

A lot of us bristle at the idea of structure and organization because it feels rigid and constraining, but structure actually allows for massive creativity and improvisation. We often think of great artists as being spontaneous, riffing on sparks of inspiration. The truth is, talent must be cultivated first, brush strokes perfected, scales mastered before true freedom of expression is possible. You must learn the alphabet before you can write poetry.

Learn the rules like a pro so you can break them like an artist.–Pablo Picasso

Think of a dam, it is put in place to harness the power of the water. It captures and leverages the flow of the current. Your personal energy needs to have direction as well. As entrepreneurs we have so many ideas, ideas for products, programs, partnerships, but what we don’t have is a PROCESS. You can have the greatest idea in the world, but without execution there are no profits. You have to have a way to organize your thoughts so others can understand and implement them. This is structure.

Structure is not a cage, it is a vessel for your genius. @HeatherPoduska (tweet this)

When I work with clients on creating signature products and programs, the first thing I ask is, “What is your process?” The answer is often, “I don’t know, I just work on whatever my clients needs at the time. We play it by ear.” That answer is fine if you have a one-on-one coaching client, but if you want to create leveraged income, you need to have a repeatable system. You can’t sell a product or program to thousands of people that is customized to one person. When you do that, you are not following your process, you are following the needs of one that client.

If you don’t have repeatable systems in your business, [Read more…]

The Summer Of Desire

“The Summer of Desire” It sounds like a steamy romance novel and well, it is sort of… Or maybe I should say it could be. It could be YOUR sultry story.

As entrepreneurs we are hard-wired to be ambitious. It seems like every waking hour is dedicated to thinking about how to build our businesses. “How can I reach more clients? What products should I develop? What training course will help me get to the next level? Should I use Infusionsoft or Ontraport?” And the list goes on…

This may surprise you, but thinking too much can be detrimental to your success. Being overly analytical stymies creativity and leaves no room for the heart. Of course, you need strategy to stay on track and you need grit to get the work done, but all work and no romance leaves Jane a boring and mediocre fem-bot. What you need is a little intrigue. Oh, la, la!

Passion is the fuel for all great endeavors@HeatherPoduska (tweet this)

Passion takes your breath away. Passion gives your vision wings. Passion makes your feel alive.

Passion can also help you feel fully expressed when doing something you love. When you love what you do, your imagination can kicks in to high gear and you become wickedly innovative. That’s how great brands are birthed and fortunes made.

How did the rose ever open its heart and give to this world all of its beauty?
It felt the encouragement of Light against its being; otherwise we all remain too frightened. -Hafiz

For many of us, the idea of leading a more passionate life sounds great, but we get stuck in our heads. We want more joy, but we don’t know how to access the part of ourselves that will lead to greater fulfillment. I’ll admit, even for the most enlightened pleasure-seekers, navigating a path to our molten core can be challenging in a world filled with iphones and incessant alerts. Thankfully, we have summer.

I invite you to take advantage of the heat and sun to allow your desires to percolate. Use this time to massage your deepest longings and give credence to their callings. If you do, you may find answers to questions you never even thought to ask and your business will take on new life and meaning.

Here are a few suggestions to help you ignite your flame this summer: [Read more…]

Is Your Brand Image Damaging Your Credibility?

At an event I attended recently for my daughter, I was chatting with another parent who is an administrator at a prominent local hospital. Between discussing braces, soccer and upcoming summer plans, we actually got around to talking about non-kid topics. I asked how work was going and he mentioned that he was swamped because in addition to seeing patients, he also was in the process of trying to fill an open position on his staff. When I asked him how it was going, his answer verified something I know to be true… IMAGE MATTERS.

This man told me how they had searched and searched for a qualified candidate and he was excited, but also nervous about someone they found that might be great. The candidate had a really good resume and the appropriate experience, but the problem was “she looked pretty disheveled.” Even though he liked her, he was worried the rest of his staff would not go for it based on her appearance. He went on to tell me that he knew the candidate was a busy mom and as a dad he gets how hectic it can be, but this was a reflection of the candidate’s judgement about the way she presented herself for the interview.

Even though this dad was someone I knew through our kids, I am quite certain he didn’t know I am a brand strategist and image consultant. We were just having a friendly conversation while we waited for our kids. So it wasn’t a case of him trying to come up with some common ground or something I’d be interested in hearing about. It was just the first thing that popped into his mind when I asked him about work.

The point is, people notice your appearance and how you present yourself absolutely effects their impression of you. The example I just shared is a real life situation where someone might lose out on a great opportunity solely because of their personal image. Do you think she will ever know that’s why she didn’t get the job? I doubt it and that’s why I’m revisiting the importance of image with you today. I want to remind you that people are watching, your image matters and it should be a priority when thinking about your personal brand.

Before we go any further, I want to say I AM that busy mom, no I’m not applying for a job in health care, but I am the mom who goes to the gym at 5am and then stops at grocery store afterwards to pick up milk for breakfast in my yoga pants. I do not look perfect all the time as many of you know first-hand. So I want to be clear that I am not implying you try to look perfect 24/7. However, if you are showing up as the ambassador of your brand, you would be very wise to put some thought and effort into your brand image.

I will never forget the first time I [Read more…]

How To Successfully Pitch For Big Money

This week I had the chance to attend the Boston Women’s Venture Capital Summit. It was an amazing experience to see and hear both successful entrepreneurs and angel investors talk about what it takes to attract big money into your business.

During the summit, eight entrepreneurs had a chance to pitch and get feedback from 2 panels of investors. I was so impressed by the entrepreneurs, each one giving a thoroughly prepared presentation in front of two hundred people. Talk about pressure. They all did very well, but not all of them nailed it. There was a clear distinction between those who scored and those who didn’t.

What was it that made one presenter stand out over the others…?

It was CHARISMA baby!!!

Definition: compelling attractiveness or charm that can inspire devotion in others. “she enchanted guests with her charisma” Synonyms: charm, presence, personality, force of personality, strength of character; magnetism, attractiveness, appeal, allure

It was their ability to “hook” the audience which in this case was the angel investors. Hooking them meant the difference between potentially hundreds of thousands of dollars…. or nothing.

It is absolutely crucial to create an emotional connection with your audience. You could have the most beautiful power point in the world or the most convincing business plan, but if you cannot communicate your personal value, you’re not gonna get the gig. Sorry, but just isn’t going to happen.

I asked the angels on break what they looked for most when deciding to invest in a new venture and consistently their answer was “It comes down to the person or the team. I would take an A person with a B market any day over a B person with an A market.” Whoa, that’s intense. “We have to know why YOU are the right person to solve this problem and you better make a compelling case.”

It just shows that people bet on people, not models. There has to be a connection, a STORY, your story. And that story had better highlight your strengths and unique value. And, and, and… you need to be able to tell that story in a clear, confident and compelling way. You know why….?

Because you only get one shot and there is someone right behind you waiting to give his pitch! Maybe he has his story down cold, is going to melt the audience and end up with their big fat check in his pocket.

Of course, you have to do your homework, you do have to have a killer business plan and know your numbers, but if you don’t set the stage, you will never have the chance to let your brilliance shine. Whether you are pitching to an angel investor or a potential client, you must be able to demonstrate you are the perfect person for the job.

Here are a few tips to help you become more charismatic:

1. Smile. Ok, this is a no-brainer, but it’s so important. There is all kinds of research that shows people who smile are perceived as being more attractive, more confident and more likely to get promoted. If it does not come naturally to you, especially under pressure, make a conscious effort to do it. Practice in the mirror if need be, but remind yourself to do it even if it feels uncomfortable at first. You will soon relax as you see others smiling back at you:):):)

2. Use humor. Don’t be afraid of seeming unprofessional by using appropriate humor. The more people like you, the more favorably they will view your presentation. People like people who make them feel happy!

3. Connect the dots for your audience. Know your story and how it connects with your idea. The connection may be obvious to you, but not your audience. You may have to spell it out. I have been asked many times about the connection between my operatic singing background and my branding/business consulting. The connection is obvious to me (sopranos are great at telling other people what to do;) see, made you laugh!

4. Be real. You may not be the most polished person in room. Maybe you are naturally shy or reserved. You don’t have to do a soft-shoe routine to get attention, just be yourself. One of the presenters at the summit was very pregnant and very out of breath. Instead of trying to be stoic, she pointed it out and went on with her presentation. No need to put on airs. If you really lean into who you are, it will be quite charming.

5. Practice. Come on, you knew this was coming. The more you practice, the more confident you will get. Practice if front of as many audiences as you can. You will get invaluable feedback from doing this, not just about your presentation skills, but about your whole pitch, the offer, the product, the market etc. You may hear one idea from someone that could change the whole course of your company.

Do not be fooled into thinking your performance doesn’t matter, that you can get by on your intelligence and talent. There is just too much competition out there. You have to find a way to connect and make an impact. Not doing so could cost you millions.

If you want to nail your next pitch, I can help. For a Complimentary Consultation, click here: http://bit.ly/1Oj2qmC

 

 

Your feedback is music to my ears!

What makes you most nervous about pitching to potential clients?

Post your answers below in the comments or find me on Facebook.

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.

 

Mind the Gap

I need more clients. How am I going to make more money this year? I’m stuck. Maybe I should try calling myself a success coach instead of a brand strategist or a business coach…wait, what I really am is a healer, but what about the money part… got it, people will really like profit strategist…

Gosh, I don’t know. What I do know is everyone else seems to be doing so wwwweellll. What’s wrong with me??????

Have you ever had those feelings? Come on, fess up. If you are an entrepreneur, I’m sure your brain has been flooded with monkey chatter at different times. I know mine sure has. And I know it happens to beginners and veterans alike. “Look at Suzie Q over there, she just crossed the 7-figure line and I’m stuck here at $500K. What wrrroonnggg with me?”

Well, the good news is, there’s nothing wrong with you. You are not broken. There is no mortal defect in you make-up. You are just fine. In fact, you are right where you need to be.

“Yeah, right. I’m stuck and this sucks. Don’t tell me I’m where I need to be.”

Sorry, but it’s true. If you are stuck and feel shitty, that’s great! It means things are working as they should. Life, the universe, your higher-self whatever you call it is telling you it’s time for a change. If you felt fantastic all the time, you would never GROW.

Let me repeat that: g-r-O-W-WW-WWW!

Think back to when you were a young teenager. Things started to feel very uncomfortable. You’d get cranky. Your clothes didn’t fit the same way any more. Your face would break out and your body started erupting in all kinds of crazy ways and places. Let’s face it, it’s not the prettiest time of life. But going through puberty did not mean there was something wrong, it was exactly what was suppose to happen to prepare you for the next phase of development.

It’s so easy to immediately point the finger back at ourselves. We are less-than, not enough. Not smart enough, fast enough, connected enough, thin enough, pretty enough. We’re not with the right coach or in the right networking circles. We’re not writing the right kinds of blog articles or creating the right kinds of products.

Chill out. Just give yourself a break.

What if instead of beating yourself up for not being where you want to be yet, you decided to be kind to yourself? What if you started to honor yourself for being tuned-in enough to know you want something different? What would that look like?

Maybe you would sleep more so you have more energy or find a new mentor to get a fresh outlook. Maybe you would go to a florist to soak up the beautiful fragrances to feed your inner artist. Or just maybe you would just allow yourself to cry into your pillow, grab a bowl of ice-cream and watch Keeping up with the Kardashians. Who cares! You would be listening to your inner voice to see what needs are surfacing. 

The point is to mind the gap from where you are now to where you think you want to be with love. Self-chiding only brings constriction. What you want to do is mine more of yourself. Bring forward more of your gifts. Hone and refine your skills. Why would the genius of your inner child want to come out and play if you are screaming at her all the time?

So here’s your mission should you choose to accept it:

1. Bless the gap. Say a little invocation for feeling so crappy. It’s a sign you are ready for an up-level.

2. Look for the misalignment. What part of you feels like it’s not being expressed at the highest level to support your goals?

3. Make an invitation to play. Create a fun and safe environment to allow for your creativity to surface. Criticism squishes creativity which is where all the answers lie.

4. Get what you need. If you are stuck it’s only because there is something you don’t know or don’t know how to do yet. You can complain about it and stay a victim, or you can advocate for your dreams.

Everything you need is within your reach. You just need to open your hand and accept it.

Thus endeth the lesson:)

xo

 

 

Your feedback is music to my ears!

How do you deal with your inner critic? Would love to hear your strategies!

Post your answers below in the comments or find me on Facebook.

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.

 

How to Survive A Personal Earthquake

Have you ever had one of those phases in your life when you feel like the earth is shifting under your feet? Like you are walking the same path, but somehow the ground underneath feels different? Actually, instead of walking on a clear path, if feels more like trudging through mud.

That is the kind of year I have been having…

I don’t know, maybe it’s the massive amounts of snow we’ve had in New England, or maybe it’s just the winter of my discontent, but it feels like there has something hibernating inside my heart for along time and now it is trying to wake up. It just hasn’t made its way to the surface yet. It’s like one of the dreams you have when you know you are dreaming, but you still can’t bring yourself to full consciousness.

Ah, and there it is, consciousness. Wouldn’t life be awesome if everything we wanted or needed was immediately obvious and ready at our beckon call? There are powerful manifesters out there who might argue, but for the most part life doesn’t work that way. Instead, it’s like the blessed snow, you know the grass is under there, that in a few months the sun will be shining and the birds will be chirping, but right now you’re looking at 90 inches on your lawn.

(Oh beloved Boston, I love you, I really do, but enough is enough!)

No matter how much we wish for immediate clarity, we have to be patient.  Plants and trees use the winter season to break down and re-make certain proteins so they are ready to germinate in the spring. We humans use this time of dormancy for the re-ordering of our souls. We must break down old beliefs about who we are to allow the next incarnation of who we will be to take form. Trying to rush this process can have disastrous results.

It’s like sleep. Our bodies need that time to rest and repair our cells and to give our brains a chance to process the day’s events. If we don’t get enough sleep, we’re groggy and grumpy. We can’t think clearly and our performance suffers. Interrupting our sleep damages the necessary healing process our bodies need to function at their best.

Yet when it comes to our evolution, we want nothing more than to skip the recommended 8 hours of repose. To hell with dormancy, we want transformation NOW! We think by getting up at 2 o’clock in the morning the sunrise will come more quickly. It does not. If the plants and trees tried to bloom in January, their new buds would quickly die. Our nucleus needs time to crystallize.

One of the things that makes our growth so painful is we often feel we are alone, that everyone else is moving forward and we are stuck. It is a lie. Everyone is metamorphosing all the time. It’s just that we are not all going through the same stages at the same time. You may be working away in your cocoon while someone else is about to take flight. It can look like they are soaring and we are sinking, but we are each doing the work needed at that time in life to develop.

Do not compare your beginning to someone else’s middle.–Jon Acuff

Going through a transmutation can feel like an eternity, but take heart. The sun will shine again and you will come out the other side reinvigorated.

In the meantime, here are some tips for surviving your own personal earthquake.

1. Find a supportive frame. When the earth is trembling below your feet, it’s important to find stability around you so you feel safe as your internal plates shift. Lean on people who love you and care about your expansion.

2. Do not stay in a crumbling structure. You may be tempted to cling to the old paradigm. It’s natural to want to revert back to familiar ways, but doing so jeopardizes your well-being. There is no safety there, only stagnation.

3. Pay attention to the tremors. You know the saying, first God whispers, then shouts, then knocks you over the head with a 2 by 4 to get your attention. (Ok, maybe that’s not exactly how the saying goes…) Those little rumblings in your gut are trying to tell you something big is on the horizon. Those murmurs are clues to your next step.

4. Go outside & sit on the grass. I’ll be honest, a personal earthquake can feel really crummy at times, like your banging your head against the bloody wall. It’s really, really, REALLY important to be gentle with yourself. Allow yourself the time and space to find a reflective refuge so you can listen to your heart.

5. Expect aftershocks. Even when you get complete clarity on your next move, you will experience contractions. The excitement of a break-through is intense and we tend to recoil several times before a permanent change takes hold. This is completely normal and doesn’t mean you have not succeeded. If you know that’s how it works, you can move forward with more ease.

Finally, the most important piece to survival is having faith. When the earth is literally undulating beneath you, taking even a tiny step can feel like trying to walk on water. You fear as the earth opens up in front of you, you will fall right into the abyss. But instead of a wild, eternal descent, your better self rises up to meet you. You are rewarded for your courage and the prize is a clearer, richer and fuller version of an authentic you.

As for me, the ground is still shaking, but I know there is something wonderful brewing. As I get more clarity, I’ll keep you posted.

Until next times, here’s to hitting all your high notes!
xo

 

 

Your feedback is music to my ears!

Have you ever experienced a personal earthquake? What were the lessons you learned?

Post your answers below in the comments or find me on Facebook.

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.

 

 

 

Love Yourself Rich



I’m in the mood for love…and here’s why.

It’s Valentine’s Day, the day for sweethearts and romance, but the real reason I’m in the mood for love is because it’s the best, fastest way to create a truly abundant life.

I have found over and over with both myself and my clients the biggest impediment to reaching the next level of success is always linked to some aspect of not  fully loving yourself.

It may sound mushy, but there’s just no way you can show up as a magnetic, dynamic force if you are not embracing yourself. You know why? Because human beings are feeling creatures.

Our emotions dictate our thoughts and our thoughts dictate our actions, so if we are being critical of ourselves or not honoring who we are, it shows. And where it shows the most is in our results.

On the other hand, when you are in alignment with your authenticity, you feel comfortable expressing yourself and enjoy being in your own skin, that shows too. You begin to make major strides toward your big goals.

You also experience more confidence, a greater sense of personal power and much more joy. And here’s the kicker, more people want to be a round you. It’s a no-brainer. When you love yourself, you’re more attractive on every level.

We all have our ups and downs, but it’s crucial to protect our self-worth. If we do not value ourselves, neither will anyone else.

Here are some tips to keep the fire burning in your relationship with the most important person in your life, YOU! [Read more…]

You, a Hot Tub and More Clients…

One of my dear mentors recently posted a very provocative video on YouTube. No make-up, hair undone and filled with raw emotion. It was crazy deep. In all honesty, it made me a little uncomfortable at first, but as I watched, I got completely sucked in.

I was not the only one moved. She touched the hearts of THOUSANDS of Facebook friends (read potential buyers) who responded to her post. No special lighting, no polished editing…it was her vulnerability that did it. When you are vulnerable, you allow other people to feel, share and express their own feelings more easily. What was once uncomfortable suddenly becomes tolerable or even preferable creating an ease of being that is priceless.

The result is a deeper connection and a deeper level of trust with your audience which is what happened for my mentor. Obviously, her vulnerability struck a chord with a lot of people. And here’s where it gets interesting for your business. Connection is the best, most secure way to profit.

If you feel connected to someone, it’s usually because they make you feel a certain way when you are with them. For example, when I saw my mentor’s video with all it’s deep feeling I thought, “Wow, when I am with her, I feel safe to have deep feelings too. I know I can open up to her and she won’t judge me.” That is hugely valuable to me and makes me feel more desire and loyalty towards her. The same will be true for you as well when you begin to open up. Your best, most perfect customers will LOVE you.

Don’t think have to break down and cry to be vulnerable though. Being vulnerable just means [Read more…]