Perfect gets a bad rap. I know it’s important in many aspects of life NOT to aim for perfection. We can’t have perfect bodies, although I think David Beckham makes a pretty good case:) We rarely get perfect hair…actually I think the entire 80′s makes my point there. However…I think you can find the perfect mate.
I’m not suggesting people are perfect, we know they are not. Hmmm, again Beckham comes to mind… Wait, I’m getting off track. What I am suggesting, however, is there are perfect matches. There are just right fits. One person’s bundle of talents, gifts and neurosis may be the exact right compliment to someone else’s crazy puzzle. And the same is true about perfect clients
So many entrepreneurs struggle to find ideal clients. They get a lot of tire-kickers or people who make them feel insecure about their value. Or they get folks who are not really motivated to do the work and it leaves them feeling deflated and frustrated. It doesn’t have to be that way. It is possible to attract perfect clients. It just feels hard because we tend not to do the work needed to put our high-frequency attraction signals out so the right people can find us.
Most of us settle. We look at the mess of puzzle pieces sitting in front of us and get so overwhelmed we start making rash decisions. Instead of picking up a magnifying glass and studying every curve, edge, line and color of our ourselves and our businesses, we grab from the pile and try random pieces one by one. It’s such a waste of time and energy. And God help us if there’s one that’s even a close fit. We’ll try to cram that baby in there come hell or high water. It’s got to fit, right?
There’s a better way… [Read more...]