How To Make More Money 2016

When we look forward to a new year, we have hope it will be better than the last, that there will be less violence and poverty in the world, that we will weigh less and have clearer skin (ok, that one is definitely me:) and that we will make more money in our businesses than last year.

Hope is a beautiful thing when it comes to staying positive, but it is a terrible strategy for increasing your profits.

If you are serious about increasing your revenue in 2016, you need a clear PLAN.

When the path is clear, execution is successful.

Look at the New England Patriots. Love ’em or hate ’em, they have been a consistently great over the past several years with eight trips to the Superbowl since 1985. That kind of success does not happen on a wish and a prayer. Each season they show up with a detailed strategy for winning and so should you if you want to make more money in your business.

Here is your game plan for more money in 2016: [Read more…]

Are You Doing Whatever It Takes?

Do you have a big dream? What is it? Exactly. Can you articulate it right now in great detail? How does it make you feel when you see your vision in black and white? Pretty awesome I bet, excited and raring to go.

Now let me ask you how do you feel when you think about all the work it’s going to take to bring your vision to fruition? Do you suddenly feel scared or overwhelmed wondering how the heck you are going to get from where you are now to where you want to be?

The next time someone asks you what you do, say “Whatever it takes.”- Lewis Howes.

I’m going to let you in on a little secret, if you want to achieve anything great, you have to learn to love the pain. Now before you shoot darts at me, let me explain.

Entrepreneurship is a battle zone. There are challenges at every corner AND it is the most exhilarating ride of your life. If you only love the highs, you are going to come down crashing, hard, and more than likely quit before you get to paradise. You have to learn to embrace the lows for what they will DO for you in the long run.

Even though I’m not an athlete or in stellar shape, I’m big into exercising. I go at least 5 times a week to the gym. I’m up every morning at 5:00 am and on the treadmill or at the weights by 5:30 am. Do I love getting up in the middle of January when it’s 10 degrees outside and the sky is black? Well…. actually, I don’t mind it. I know I am going to feel way better about my day if I go. I know in an hour, I’m going to be on a runner’s high or feeling tight and pumped after doing double sets.

But it’s not just the “what I’ll get afterwards” that makes me feel good. It makes me feel good to know I am doing whatever it takes to get what I want. When I am sweating, out of breath and my legs are burning, I know I am doing the work that needs to be done.

If staying in shape were easy, everyone would be thin and fit, but it takes work. And if it were easy to build a successful, profitable, meaningful business, everyone would be doing that too. However, it IS possible. There can be a pot of gold at the end of your rainbow, you just have have to keep at it.

You may be thinking, “I am already doing whatever it takes and I’m still not where I want to be.” Well then, I’m sorry to say,  you’re are not doing whatever it takes. I’m not implying you are not working hard, I’m sure you are, but unless you’ve achieved your goal already, what you’re doing either isn’t working or it isn’t working yet. There may be more you have to do.

Before you throw in the towel, here are some tips to keep you on track for success: [Read more…]

How To Overcome Detours In Your Business

Road Closed…Under Construction…Detour…

Every single time I get in the car these days, I hit a road block, literally. In my town alone there must be 4 different road work projects going on. I know it’s summer and in New England that’s the time you work on roads. I get it, but I hate it.

More than once this week I was late. I had to call in a mommy favor to have someone make sure my daughter wasn’t stranded at camp because I hit a detour and was stuck in gridlock. Rrrrrr…

It’s such an awful feeling to be trapped. You really feel helpless. A car to the front, one behind and it’s 90 degrees outside. Something’s going to blow!

Thank goodness for street savvy and GPS. For the most part, you don’t have to stay stuck, you can usually find a way around. It might take longer, but at least you are in motion again and more importantly, you regain a sense of control.

In building your business there are bound to be times when things get in the way of your progress. It can be a small thing, like accidentally deleting a post you’ve been working on or it can be a much bigger obstacle like a tax issue. These things are bound to happen. They WILL happen. The key is to not let it stop you.

How do you keep your forward momentum when you hit a road block?

First of all, when you accept that obstacles will come up, it is way less debilitating when it happens. Sure it’s a pain in the neck, but most often, it’s not a crisis. If you are a home-owner, you understand this very well. There is ALWAYS something needing your attention, a broken sprinkler pipe, re-tarring your driveway, fixing the window-boxes. As soon as those things get addressed, the next wave of improvements will capture your attention. It’s part of the deal owning a house and it’s part of the deal owning a business.

Second, do not get entrenched in how you thing the problem should get solved. Maybe the highway is the easiest way to get to your destination, but it’s not the only way. There are usually several options available to you at any time. Try to stay flexible in your approach to problem-solving.

I recently set up a new online shopping cart and found out it couldn’t do all the things I wanted it to do, but there were lots of work-arounds available in the form of apps and plug-ins that did the trick. What originally looked they a deal-breaker suddenly become totally doable. 

However, the doing was not done by me! I had help which is key.

Ask for help when you get stuck.

I tapped my Mommy-Mafia to help with camp pick-up and I called on my business team to help me with the technical difficulties with my shopping cart. When you have support and a network, there is no need to struggle alone. You have people who can turn your mountains into mole-hills. Don’t be afraid to reach out. Asking for help does not show weakness, it shows you are smart.

If you don’t have a team in place yet, start now. Put together a personal and a professional support team. Who do you want and need to have in your corner to keep things together when you hit a road bump? Make a list. Do you need techie support? That’s a biggie for me. Do you need AAA for your car? Or how about a mentor to call on when you have a difficult client issue?

Whatever you see as potential vulnerabilities on your path to success, identify who you could call on for help with those issues. Having a support team in place is the best way to successfully manage unexpected challenges.

Just like road-work life happens, but if you take it in stride, stay flexible and ask for help, you can get back on track much more quickly so you enjoy the ride!

 

Your feedback is music to my ears!

What are your strategies for bouncing back from unexpected challenges?

Post your answers below in the comments or find me on Facebook.

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, image consultant, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.

 

Magic Mike Path To Success

It’s hot out there and along with the high temps come the steamy summer box-office hits. This year Magic Mike XXL takes the cake, beef-cake that is. You have to be living under a rock not to know this sexy sequel is in theaters now. The pictures have been EVERYWHERE. (Hey, I’m not complaining!)

Now whether or not a male-stripper romp is your cup of tea, one thing you have to admit is those fellas are r-i-p-p-e-d. No one, not even Magic Mike himself gets washboard abs without extreme dedication and sacrifice.

We often overlook the hard work actors put into these roles when the final product is so campy. We only see them at press junkets and premiere parties and we think they have it sooo good.

The truth is, they do have it good. They’re living large, making a LOT of money, staying at the best hotels and rubbing shoulders with other smart, beautiful and creative people. However, success didn’t just fall into their laps, they made their own magic.

I read an interview in People Magazine recently with Channing Tatum and he talked about some of the challenges he had to overcome on his journey to Hollywood fame. In high school, he struggled with ADHD and dyslexia which made academics harder for him than most. He went to college, but ended up dropping out when he started getting modeling opportunities.

What Channing did however, that was wicked smart was he leaned into his strengths and KEPT TRYING.

“I was playing the lottery left and right, I just accidentally kept running into a winning ticket.”–People Magazine

Of course he kept running into a winning ticket! He kept putting himself in positions where he had the greatest chance of having his assets noticed and appreciated. One opportunity led to the next and eventually his momentum started snow-balling.

As entrepreneurs, it’s easy to look at industry leaders and envy their successes, but there’s no need. YOU can have massive wealth and recognition as well. It won’t be Easy-Street, but if you’re smart and persistent, you can make your own luck.

“Luck is a matter of preparation meeting opportunity.”–Seneca

Here are few tips to help get you center stage: [Read more…]

Love Yourself Rich



I’m in the mood for love…and here’s why.

It’s Valentine’s Day, the day for sweethearts and romance, but the real reason I’m in the mood for love is because it’s the best, fastest way to create a truly abundant life.

I have found over and over with both myself and my clients the biggest impediment to reaching the next level of success is always linked to some aspect of not  fully loving yourself.

It may sound mushy, but there’s just no way you can show up as a magnetic, dynamic force if you are not embracing yourself. You know why? Because human beings are feeling creatures.

Our emotions dictate our thoughts and our thoughts dictate our actions, so if we are being critical of ourselves or not honoring who we are, it shows. And where it shows the most is in our results.

On the other hand, when you are in alignment with your authenticity, you feel comfortable expressing yourself and enjoy being in your own skin, that shows too. You begin to make major strides toward your big goals.

You also experience more confidence, a greater sense of personal power and much more joy. And here’s the kicker, more people want to be a round you. It’s a no-brainer. When you love yourself, you’re more attractive on every level.

We all have our ups and downs, but it’s crucial to protect our self-worth. If we do not value ourselves, neither will anyone else.

Here are some tips to keep the fire burning in your relationship with the most important person in your life, YOU! [Read more…]

15 Actions To Blow 2015 Out Of The Water

Every year we try to do better than the last, at least if you are a success-driven entrepreneur like me. Below are my best tips for moving towards your goals in 2015 with joy and ease.

One quick note, all these steps are based on the bedrock of having healthy, nurturing relationships so be sure you prioritize your love lines as you start the new year.

Here we go…

15 Actions to Blow 2015 Out of the Water:

1. Decide what you want and put it in writing.

2. Exercise hard and get your sleep. (and of course, eat good food to fuel your energy)

3. Find an accountability buddy.

4. Put deadlines in your calendar for the entire year NOW.

5. Schedule your down time.

6. Find good help to support your home life.

7. Join a high-level mastermind.

8. Set specific financial goals.

9. Make a list of the least money generating activities you did last year and stop doing them.

10. Make a list of the top 3 money generating things you did last year and triple your effort in those areas.

11. Find or deepen a positive creative pursuit.

12. Connect to at least 3 new people every day either in person or online.

13. Read constantly.

14. Do whatever you need to do to keep a daily positive attitude, books, movies, quotes, friends, exercise etc.

15. Put more of your authentic self on the line in everything you do.

Feel free to add to the list. You can post your thoughts on my Facebook page here: https://www.facebook.com/ClearVoiceBranding

Until next year, here’s to hitting all your high notes!

xo

 

Are You Satisfied?

I heard a really interesting interview recently with Oprah and the comedian, Kevin Hart, where they were talking about success. Now clearly both Oprah and Kevin Hart are already successful, to the tune of a billion dollars, thank you very much. Oprah asked Kevin if he felt successful and he said, “Yes, of course, but there’s always something more.” More? More than $25 Million? More than $1 Billion??

Actually, yes. Kevin and Oprah both agreed each one of us is always aiming for the next highest expression of ourselves. Wow, that is awesome. THAT is creativity. THAT is BRANDING!

It doesn’t matter if you are making $100,000 or $10,000,000. We are all human beings. We are all reaching for the next thing. The problem is many of us don’t know what that next thing is. And the reason we don’t know is because we are looking for external  answers.

The answer to our greatest success comes from knowing ourselves. When we understand what we value, what our passions are, what our vision for the world is, then the pieces start to fall in place. There is no guessing. Instead, there is an inner compass that guides our path, that makes our decisions seamless because they are in alignment with who we are at the core.

When you are making millions of dollars, you are past the point of worrying about whether or not you can put food on the table. You are financially successful, but does that mean you call it a day? I don’t think so. If financial success were enough for total fulfillment, we would not be hearing from the likes of Richard Branson or Mark Zuckerberg anymore. Beyonce and Jay-Z would just pack up their yacht and sail off into the sunset.

As human beings there is an inner drive for self-actualization, to become the highest version of ourselves. There is a need to be seen and heard and to feel relevant. And most importantly, I believe there is a need to express ourselves and to have that expression create connection.

Let’s play a game, shall we. Pretend you are the richest person in the world. You can buy anything you want, go anywhere you want, do anything you want. What would you buy? Where would you go? What would you do? This is a fun game, isn’t it? Now ask yourself “Why?” Why would you buy the Ferrari? Why would you go to Africa? Why would you create a charitable foundation?

For the way it would make you FEEL.

If you went on safari, you’d be on an adventure, you’d be learning, you’d see beautiful animals and landscape. You would experience awe and beauty. It would feed your soul. If you bought a Ferrari, you’d gain status and recognition, you’d be expressing your wild and fast nature, you’d’ FEEL sexy and powerful. If you started a charity, you’d be giving of yourself, connecting to a cause you care about deeply, you’d gain a feeling of gratitude and generosity.

Do you see a pattern here? It’s’ about feeling, connection, passion, expression. It’s not just about the money. It’s about being wildly ALIVE. Of course, the money is vital to the equation. You need the money to actualize, but understanding what the drive is behind the desire for money is critical to both success and happiness.

We tend to think the next level of financial success is going to make us fulfilled, but that is back-asswards. When we understand what fulfills us, we make better decisions about how to make our money. We are happier, more open, we connect more freely and we have more to give. Our creativity skyrockets and we become more innovative and energized. Who doesn’t want more of that?!

If you are not feeling those things in your business now, there is room for improvement. The more you can connect deeply with who you are and how you want to show up in the world, the easier it will be to know your next move.

If you are yearning for a more meaningful version of success, I invite you to apply for a Complimentary Consultation with me here by CLICKING HERE=> http://bit.ly/1pHt7FC

 

Tips for Making Better Follow-Up Calls

Uggggg……

Double uggg…….

I did something really stupid.  I could kick myself. I KNOW better, but I did it anyway. Why? Because I was tired and feeling lazy, pure and simple. So what what this horrible mistake?…

I didn’t prepare properly for a follow-up sales call.

I had a follow-up call scheduled on my calendar with someone I had talked to about a while back. They were not ready to move forward then, but were really interested in working with me and had asked me to follow-up with them. We picked a time to reconnect and I diligently put the date on my schedule and then went about my day.

In the weeks that passed, I traveled a lot and was preoccupied with family and having fun on vacation. I kept up with email and took care of small business issues, but for the most part, did not have my mind entrenched in my business. When I got back, of course, I jumped back in and started getting caught up.

I love what I do, so it was fun for me to get back in the groove. I was excited to start writing again and most of all connect with clients and colleagues again. So when time the finally came, I was eager to make my follow-up call.

Here’s where things fell apart…

Although I remembered my initial conversation with my potential client, I knew where we had left things, I knew their business and why they were interested in working together, I did not take the time to review their pain points. I had an intellectual understanding of their needs, but I had not taken the time to review their struggle and how they were feeling about it.

As a result, our conversation reflected my level of preparation. It was factual. It was intellectual and it was not emotional. I failed to take my client to the place where they connected with the feeling around not having enough clarity for the right direction for their business and how that was impacting their success.

It was an awful experience. It felt like meeting someone on the street I had kissed at a party the night before except all the hot energy was missing and we both felt uncomfortable. YUCK!

The worst part of all was knowing I could have helped this client get fantastic results to create a unique and profitable brand more quickly if I had just done my homework.

So this never happens to you, here are 3 tips to help you properly prepare for your next follow-up sales call: [Read more…]

5 Smokin’ Hot Tips to Insanely Increase Your Creativity

Hey, whad’ya think of this blog title? Pretty slammin, huh? I hope it captured your attention!

What do you think of these little guys?

“7 Steps to Grow Your Business” Yawn…

“7 Easy Steps to Increase Your Revenue” Better…

“7  Sexy Secrets to Create an Irresistible Brand to Explode Your Profits” Cha-Ching!

The last thing you want to do is bore your audience. There is already enough boredom in the world. Taxes and treadmills pop to mind. How long do you think your audience will stick around if you come across as an entrepreneurial Eor? You have to spice things up to keep the love alive. And not just in your sales titles, but in everything from how to package your services to how to write your newsletter.

You may think being creative is nice, but not really necessary to your success. You work hard, you’re smart, so what if you’re not the next Picasso or Steve Jobs? Wait a minute, that Steve Jobs guy did pretty well.

Being creative in your business gives you superior products and can enhance your productivity. It certainly makes things more fun and interesting for you. And most importantly it allows you to stand out in a crowded marketplace. When you are creative, you bring new ideas and greater value to your audience which sets your apart from the competition. Who needs creativity now? Starting to look more important, isn’t it?

You may already buy into the importance of being creative in your business, but sometimes for all of us the well runneth dry. It seems the harder we try to come up with new and better ideas, the further genius feels. There’s a reason for that:

A creative mind lives in the realm of play(TWEET THIS)

When you are in the trenches of running a business, having fun feels like a luxury. But the truth is, if you want a more luxurious life  and wildly profitable business, you are going to have to make friends with your inner puppy.

Want to know how to pump up the volume on creativity? Here are a few tips: [Read more…]

How To Be Number One!

Everyone likes a winner. Have you ever noticed when a sports team wins a championship even people from other regions buy and wear the winning team’s paraphernalia? It’s as if by wearing the  team’s logo you yourself are elevated in status. (In all fairness, if you wear a Red Sox cap, you do go up a few notches.)

We like to be associated with success. When we watch the Olympics or American Idol, we route especially hard for the person who is from our city or state. They somehow represent us except…they don’t. We haven’t actually done anything, unless you count grabbing a bowl of Ben and Jerry’s and cheering from the couch.

Now don’t get me wrong, I think it’s great to cheer for your favorite sports team or support your local talent. What isn’t good is when we find our identification as a business person wrapped up in the reputation of our favorite guru du jour. We do a kind of weird reverse projection. Instead of projecting our baggage onto someone else, we suck their brand onto ourselves.

I do think it’s good to emulate success and I even think it’s useful to model yourself after people you admire. However, in order to be truly successful in your own right, [Read more…]

Are you giving 100%?

Have you ever heard the saying “Just showing up is 80% of success?” That may well be true, but we don’t want an 80% successful life or business, do we? We want a fully successful life. So what about that other 20%?

Let’s face it, we all know people who just show up. These are the people we see at networking events or co-workers who show up to their jobs day in and day out. They may even be our own clients. They show up. They make it to work, they make it to their calls and they get out of their houses, but are they wildly successful? Most are not.

Perhaps you are one of these people. You are showing up and you can’t understand why you have not hit the big leagues yet.

You are sending out your newsletter regularly, you show up on social media.  Heck, you are even hitting the gym 5 days a week, but you’re still not where you thought you should be by now. What’s going on?

Maybe you are missing another cornerstone of success, consistency. You must be consistent in order to achieve lasting results, right? So you would think showing up and being consistent would really cover all your bases. Except it doesn’t.

I’m sure you’ve heard this one too.

Q: How do you get to Carnegie Hall?
A: Practice, practice, practice.

While it’s absolutely true, being consistent in your practice is a critical to achieving your goals, practice alone is not enough either just as showing up alone is not enough. If you really want to be successful, you need to be more strategic in your activities. 

You can show up all day, every day, but if you are not engaged in the right activities, you will never be successful. You can go to work and hang out at the water cooler all day. You can go to the gym and barely break a sweat. Even if you are consistent, if you are not pushing yourself, you will stay stagnant. 

I’m going to give you some credit here. It does take extra effort to show up and it does make a difference to be consistent. I have been to and promoted many events that have been poorly attended even though it was clearly in the best interest of the audience to show up. I’ve been to events where fantastic and important information has been given that those who stayed home missed out on. I’ve been to events where I’ve made new and meaningful connections in the form of collaborators and even new clients that I would have missed out on had I skipped.

However, we’re still faced with the extra 20%. That is where the difference is between good and great.

Consistency matters too. If you go hot and heavy in your marketing for 3 months and then slack off, you will see a dip in your business. If you start missing days at the gym, your body will start to soften. Those who are consistent definitely see better results.

But still…that 20%. What’s the special sauce?

Last saying, I promise: Practice does not make perfect, perfect practiced makes perfect. Now before you get all hot and bothered, I am not suggesting you try to be perfect. That is not the point. This point, is however, that you cannot do that same thing all the time and expect different results.

We all have plateaus. You may very well be working really hard in your business, but if you are not getting the results you want, you need to change something. That last 20% matters. You need to ask yourself what else you need to do. What do you need to change? What do you need to improve? What do you need to sacrifice?

If you are making 10 sales calls a week and still not converting leads into clients, you need to change something. Maybe your pricing is off. It could be too high, it could be too low. Maybe your program or product is not relevant to your audience. Maybe your audience is not relevant to your brand! Maybe you stink at sales calls and you need some coaching.

You see, you must be willing to look at the details. You must be willing to dig and then you must be willing to do what needs to be done. If you are not sure what you need, ASK someone. Get feedback from a coach, a colleague, a friend, even your clients.

But don’t fool yourself. When you see someone else who is at the top of their game, it’s not just because they showed up. It’s because they paid attention to last 20%. If you want to join them, you need to do the same.

Your feedback is music to my ears!

What do you think the key to success is?

Post your answers below in the comments or find me on Facebook.

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.

 

 

Why did the chicken cross the road?

Q-Why did the chicken cross the road?
A-To get to the other side.

Have you ever wondered the point of this inane, little joke?

As far as I’m concerned, here it is…

The chicken crossed the road. The chicken didn’t stay where he was wondering what the best option was. He didn’t stay put because he was worried about not making it across. With all the possibilities of failure and even danger he still managed to get himself to the other side.

How many times in your business or in life for that matter have you stayed right where you are because you were chicken? [Read more…]

How to know if you’re playing small?

Do you want to be a winner? Hey, so do I! I guess that means we have something in common with about a billion other people. I mean, who doesn’t want to be a winner? Do we dream as children of failing or not getting what we want out of life? Of course not.

We dream of winning Olympic gold medals or being famous ballerinas. We picture ourselves in mansions driving fancy cars and having a butler bringing us a peanut-butter jelly sandwich on a silver platter. Ok, maybe that last one was just me…

But what happens when we grow up? Do we stop dreaming? No, our dreams just get more sophisticated. We want a house in Aspen or to build a multi-million dollar company. Everybody has dreams. Why is it that some people succeed at achieving their goals while others have to settle for less? [Read more…]

Are we there yet?

This is the last week of January. Hard to believe, but the year is really off and running now. From this point forward it’s not really the beginning of the year anymore. We’re in it. So what does that mean for our goals?

I don’t know about you, but I love setting goals. For me they are really motivating and fun to plan. It makes me feel alive to imagine all the creative projects I will do for my life and business.  With all this good feeling it’s hard to imagine not accomplishing any of those lovely intentions, but unfortunately, that’s what often happens.

Life gets in the way. Something will come up to throw us off course. It’s natural. Life is not linear. There are bumps and curves in the road. Sometimes there are even giant potholes! However, life is not the problem. It is not usually outside forces that ultimately keep us from reaching our goals. It’s how we [Read more…]

Follow Your Bliss. Period. End of Story.

Follow your bliss. Turn your passions into profits. Follow your heart and the money will follow. Have you heard phrases like these? What do you think? Does it make you feel excited to think about following your passion? Or do you think it’s all a bunch of new-age hype?

I’ve heard a lot lately about how following your passion is just a bunch of hooey. Yes, I said, hooey. What these nay-sayers suggest is following your passion is not a sound business approach. It takes hard work to be successful. If you are passionate about what you do, great. If not, it doesn’t matter. What does matter is putting your nose to the grind stone and getting it done.

Again, I’ll ask you. How does that make you feel? Do you believe success is hard work? Are you  nodding your head in agreement? Or do you feel slightly pinched in the throat? Well, I’m going to tell you, [Read more…]

Do You Want Next Year to be Better?

This is the time of year when we do end-of-year reviews. We look at what went well and what we’d like to do differently moving forward. After all, we want next year to be even better than this one. What often happens, however, is January 1st comes and goes and before we know it, it’s March and things don’t look quite how we’d hoped. Why?

The answer is simple. We tend to follow the same patterns over and over again. We get comfortable with what we know, who we know and how we operate. Although repetition can be wonderful tool in business, it can also become a crutch which stymies our growth. Further, it can make our businesses and brands stale.

So how can you break the repetitive cycle to infuse your business with new life in the new year?

Here are a few tips to help.

1. Decide what you want. Do you want more money? [Read more…]

Can Your Audience See You?

When I was in 10th grade I tried out for my school musical. It was Fiddler on the Roof. Ah, how many productions of  Fiddler have been performed on high school stages… I was a sophomore and had been told many times by other students that only seniors got lead roles, but I was not deterred. I practiced my little heart out and on the day of the audition I was ready.

We all sat in the dark auditorium waiting for our names to be called. Of course, with each passing second my heart beat faster and faster, but I was also excited. I wanted to be on that stage. I wanted to show what I could do. So I sat in my seat trying to think of how I could make myself stand out from the rest of the auditioners. And then it hit me. [Read more…]

The Fastest Path To Big Success

“I want a 7-Figure business and I want it NOW!” Great, so glad to hear it. I’m right there with you Sister. Let’s make that happen. I mean it. LET US make that happen.

Today I was listening to an old episode of the Oprah show on the radio. It was a very touching story, aren’t they all, about a woman who took in an 11 year old boy relative to live with her. She was a single woman who had applied to and was preparing to go into the Peace Corps when relatives approached her about this little boy who had no where else to go.  Around the same time she saw an episode of the Oprah show about another woman who had taken on the task of caring for a sick elderly relative. It was that episode that tipped the decision for her to take the boy in.

At the end of the sound bite, Oprah chimed in and said “I love the power of television.” What she was was referring to was the power of television to connect people. Because the woman in the story saw someone else being open and brave, she was able to dig deep into herself and find her own courage and conviction which in turn not only saved the boy, but also gave her life great joy and meaning.

Your business is not an episode of the Oprah show, however, [Read more…]

When Size Really Matters

Let me ask you something, how big is your dream? Do you even know? Although some people aim high when contemplating their goals, most of us stop ourselves from thinking really big. Instead of reaching for the stars, we cut ourselves off before we even leave the ground.

This seems to be especially true for women. Ask a woman entrepreneur what her dream for her business is and often the response will be “Oh, I don’t need much. I just want to make enough to contribute to our family.” While it’s certainly admirable to contribute to the family, it does not exactly evoke a jump-up-and-down feeling. “Yeah, I helped buy groceries this week.” Fizzle…fizzle…

Of course, if you haven’t been able to afford groceries, that may very well be a big goal. However, [Read more…]

Are you Successful or Just Busy?

As women we are often praised for being good multitaskers. Remember the old song “I can bring home the bacon, fry it up in the pan, and never, ever let you forget you’re a man?” Did this woman also remember to help with the homework and run to soccer or ballet? I don’t know about you, but I certainly wouldn’t be singing after all that!

Unfortunately, we as women buy into the idea multitasking somehow makes us better. We compare schedules like men compare war wounds. He says, “I got this one in Nam” and we say, “I have to go to the grocery store and then pick up Susie from her playdate so we can get the supplies to take over to the fundraising committee and then…bla, bla bla.” The more you can jam into that sentence, the more street cred you think you get.

Here’s the sad truth, [Read more…]

10 Branding Tips from Santa.

Whether you celebrate Christmas or not, you’ve got to admit Santa Claus is an excellent marketer. His brand recognition makes Oprah Winfrey look like a b-lister and his coffers are so full he makes Bill Gates look like a pauper. Santa generated over $400 BILLION in sales last year alone! How does the Big Man do it?

Santa may be magical, but his success is actually the result following these good branding rules… [Read more…]

Nurture your Business

For Mother’s Day this year our family spent a fun the day at the beach. It was a warm, sunny day so many other families were also there strolling in the sand. As I looked around, I saw moms changing diapers, chasing toddlers and playing frisbee with their teenagers. It struck me how good parenting is constant even if the specifics of the job description changes over time. Obviously, the immediate needs of a 3 year old are very different from those of a 13 year old, but the fundamentals do not change over time. Kid of all ages need love and guidance to thrive. They need to be nurtured. [Read more…]

Hustle & Flow

Hustle & FlowHave you ever been involved in an activity where you lose track of time? Maybe you were writing a great story or even playing a video game. Your mind was completely engaged in the task at hand. This kind of focused energy is often referred to as flow. It’s a term created by Hungarian psychology professor, Mihaly Csikszentmihalyi, which refers to “the mental state of operation in which a person in an activity is fully immersed in a feeling of energized focus, full involvement, and success in the process of the activity.” To achieve flow requires complete engagement.

In singing the word flow is also referred to in terms of breath flow. The goal is to create a steady stream of air without tension or obstruction so the vocal chords can vibrate freely. In order to do so you must coordinate many different parts of the body. You must relax some muscles while fully engaging others. The result is the feeling of having an open, malleable instrument where the breath flows easily.

[Read more…]

The Labor of Brand Success

The Labor of Brand SuccessIn my last blog post I mentioned the fact that nurses and teachers are my heroes, and it’s true. After giving birth three times, my appreciation of nurses has grown exponentially. Having a good nurse makes all the difference in the world when it comes to those times when you really need to rely on someone to help you push through. Most of my maternity nurses were very sweet, but there was one who was tough as nails. At one point I seriously wanted to slap her, but in all honesty she was probably the best nurse I ever had. This was my nurse for my first baby. I think her name was Joan.

When I got to the hospital to deliver my first daughter I was understandably nervous and excited, but I was also a little bit cocky. I had read all the baby books, been to all the lamaze classes and had watched all the way-too-graphic birthing movies. I knew what to expect. I knew and had practiced all the breathing techniques and I definitely knew all my drug options of which I had fully planned to take advantage. However, when the time came during my labor to ask for my epidermal there was a mad rush of other emergencies in the maternity ward.  All THREE anesthesiologists were unavailable to give me my meds. How could this be? This was not one of the contingencies I was prepared for. The pain was quickly intensifying and panic set in. All my preparation went right out the window. I stopped my “hee, hee, whhoo, whhoo” and started something more along the lines of “What the ****!”

[Read more…]

“It’s a Beautiful Day”

"It's a Beautiful Day"I recently read an article about the rock singer Bono where he talked about the process of finding his voice. Initially, he tried playing guitar, but he did not excel with it. Then someone suggested he sing, but he didn't think he really had a voice and he struggled to know how to do it. However, he gave it a second try and something clicked. He found his voice.

It's hard to imagine a singer who has performed for millions and millions of people not thinking they have a voice and almost panning the idea of pursuing a career in music. However, I understand it because I've seen this phenomenon first hand. In music school we used to sing for each other every week performing the pieces we'd been working on or doing mock auditions for our studio. There would often be a young student who really struggled to sing well. One would wonder how they were ever going to make it as a singer. Lo and behold, a few months later their voice would start to bloom.

So what happened for Bono and my music school colleagues? Why were they able to find their voices? First of all, they stuck with it. When you are struggling with anything it's tempting to give up. You may feel because you failed at your first attempt it means you are not gifted enough to pursue your dream. However, it often just takes a little time and patience to see the results you want. You may already be doing everything right and you are simply in process.

The second thing they did was continue to explore. Bono first tried guitar and then singing. He had to figure out how to make it work. "I had tried before, but I had no voice at all. I remember the day I found I could sing. I said, 'Oh, that's how you do it." (Success Magazine) A lot of people think you can either sing or you can't, but that's not true. Singing is a process of learning to coordinate many internal processes. You have to explore the mechanisms of your body. What happens when I breathe this way? How does my tone change when I focus my sound towards my nose? As you explore, you get information about what works and what doesn't to get the results you want.

Finally, they got feedback. In Bono's case it was from his bandmates who told him he was a lousy guitarist. So he tried something else. In the case of the music students it was from their teacher and their studio mates. They were able to take that information and apply it to tweak their process, refine their instrument and ultimately, blow away their audience.

Whether you are singer or a business owner the same lessons apply. If you have a passion, a desire to share your gifts and be heard by an excited audience, you can't be let fear of failure stop you. You need to keep at your craft, keep learning and exploring and continue to get feedback from your mentors, peers and clients. There have been many stars who did not start out at the head of the pack, but because of their curiosity, their tenacity and their willingness to learn they ended up finding their voice and their success.  If you are willing to do the work, you can do it too.  When you do, like Bono says "It's a Beautiful Day." 

What are you waiting for?

What are you waiting for?Have you ever wondered why some people are successful while others are not? What is it that separates the haves from the have nots? While some people toil away at unfulfilling jobs, linger in overweight bodies or struggle with difficult relationships, there are a select few who seem to sail through life. They write the great American novel, create wildly successful businesses or strut their rock hard abs. What is their secret? Successful people take action.

You may be saying, "Wait, that's the answer to the great big secret to success? That's too simple." Yes, it is simple, however, simple does not mean easy. Take for, for example, weight loss. Loosing weight is not rocket science. We all know to lose weight you have to eat fewer calories and expend more energy. Of course, there are different methods to this process, but it all pretty much boils down to calories and energy. So if it's so simple why are we not all walking around in super svelte bodies? It's because knowing something and DOING something are completely different. You must take ACTION to see results. You must get your ass to the gym!

If we know what to do, why are we not all racing out of our houses to get to aerobics class? Because it's hard and makes us uncomfortable. In order to be successful you are going to have to get comfortable with being uncomfortable. You will have to do things you don't feel like doing. Many people think they will do something when they get properly motivated. They hire coaches or read inspirational books. And while those things are all great helps, YOU are still the one that has to do the work. But here's the good news. Once you START to take action, you DO start to feel like doing the work. You DO start to feel motivated.

Most people think the emotion will come and then they will take action. That's backwards thinking. When you start taking action you start to create a cascade of positive emotions that keep you motivated. You start to see progress and glimpses of your success which gives you even more energy to take more action. It's an upward spiral. 

Here are three tips to get you and keep you on PAR with success:

1. PREPARE-What do you need to do to set yourself up for success? Are there supplies you need? Do you need to put things on your calendar? Are there people you need to contact? When you know WHAT you need to do, it will be easier to get started.

2. ACT-What one thing can you do each day to move you closer to your goal? DO IT. Make a phone call, write your outline, buy some damn carrots! Do SOMETHING. Even doing one small thing will help you feel motivated to take the next step. All action is physical. Even if you think for a living, you still need to physically write down your thoughts. So get out of your brain and into your body.

3. REBOUND-If you try an action and it fails, GET UP AND TRY AGAIN. Imagine you were running an important race on a track with hundreds of spectators. Now imagine you tripped on your shoelace and fell flat on your face in front of all those people. What would you do? Would you just lay there? No, you would get up and finish the race and hopefully, you would have learned to tuck in your laces for the next race. The only way you really fail is if you stay down and let the world trample on you.

Stop waiting to feel ready to act. ACT like you are ready succeed and soon you will be the one winning the race.

Go Deep Young Brand, Go Deep

"Every great man has become great, every successful man has succeeded, in proportion as he has confined his powers to one particular channel." –Orison Swett Marden

Go Deep Young Brand, Go DeepDoes that quote sound limiting to you? It may. We often bristle at the idea of being boxed in, of being labeled one way or the other. We do not want to be pigeon holed. It seems contrary to the American ideal of more is better. We are always striving to break down barriers, go beyond the horizon, grow and expand.  And while all these endeavors are worthy, they don't necessarily translate effectively to branding.

Successful branding is about narrowing and focusing. People with great personal brands don't try to be all things to all people. Instead they spend time discovering and honing those skills and attributes which resonate most deeply with who they are and where their strengths lie. They go deeper, not wider with their efforts. The result is they become more easily recognized and well-known by their target audience.

This is not to say you can never expand or grow your brand, but in order to do so effectively you first have to establish yourself and what you stand for.  Your audience has to become familiar with you.  You have to earn their trust and loyalty by consistently delivering what you do well. However, you must not stray too far or for too long from your core message, service or ability. I recently saw Bobby Flay, the great chef and grill master on an episode on the HBO series Entourage.  He plays a character based on himself which was great.  However, if he suddenly decided to start doing Shakespeare plays I don't know how successful or happy he would be.

Going deep isn't all about the audience though, it's also about you, the individual. When you go deep you gain mastery which increases your self-esteem and pleasure from what you do. The only caveate is you must know what your channel is.

Here are some clues to help you recognize yours.

1. When you do a certain activity you lose track of time. For example, you go outside to work in your garden and you when you think ten minutes have passed it has actually been an hour.

2. You notice certain things come easily to you where others struggle. You may be out to dinner with friends and when it's time to figure out the tip you whip up the number in a flash while everyone else is pulling out their phone calculators.

3. There is something to which you are continuously drawn. For example, you can't pass up going through an open house even though you are not in the market to buy or sell anything. You may be yearning to be a decorator or a broker.

4. You often find yourself being asked for advice on a certain subject.  Perhaps you have a great sense of style and your friends are always asking you to help them put cute outfits together.

5. Try to remember what you loved doing as a child. Sometimes as adults we forget about or abandon early interests or pursuits due to outside pressures or responsibilities, but those earlier pursuits can actually point to your core abilities.

When you do figure out what makes you tick and stick with it, you create a laser-focused path to success. So put down that clicker and stop channel surfing. When you do, you will become the star of your own show.

A Royal Brand

In the past weeks you could not turn on the television, computer or radio without hearing about the upcoming wedding of Prince William and Kate Middleton.  Some people were glued to every detail while others were turned-off by the whole deluge of information.  Whichever side you came down on, you have to admit it was an incredibly successful event.  It produced all the grandeur and spectical one would expect from a royal wedding, yet somehow it also felt real and personal.  That my friends is a great example of successful branding!

Ok, so it can be kind of crude to liken a wedding, one of the most significant days in a person's life, to personal branding.  You'll have to excuse me for the comparison (I guess it's the performer in me), but after all, when you get down to it, a wedding is a performance and performances are all about expression.  Of course, the main expression is the love and devotion the bride and groom have for each other, but many other things are expressed as well.  The dress the bride chooses, the flowers, the music, even the entree choices are all a reflection of the tastes and preferences of the happy couple and their families. 

Wedding guests take notice of these details and make comments about how beautiful the bride was or how tasty the food was.  However, when a couple manages to really personalize their ceremony with unique and thoughtful details, guests leave with a more memorable experience.  They get a deeper sense of who the couple is, what they care about and also how the couple feels about them.  Isn't that what we want our brands to do for us, to differentiate us in the mind of our audience?  We want them to leave our presence feeling a deeper connection to us, feeling like we've paid attention to the details and that we are authentic in the expression of the things that matter most in our lives.

So here's lifting a glass to Will & Kate. And here's to you creating your own spectacular, personal performance.