Structured For Profits

We all love the relaxed vibe of summer. We don’t have to rush everywhere. There’s no homework to get done, no carpooling to coordinate. Our schedules are less strict and life is easy-breezy. As much as we love the laid-back feel of summer, however, we still need structure in our business.

A lot of us bristle at the idea of structure and organization because it feels rigid and constraining, but structure actually allows for massive creativity and improvisation. We often think of great artists as being spontaneous, riffing on sparks of inspiration. The truth is, talent must be cultivated first, brush strokes perfected, scales mastered before true freedom of expression is possible. You must learn the alphabet before you can write poetry.

Learn the rules like a pro so you can break them like an artist.–Pablo Picasso

Think of a dam, it is put in place to harness the power of the water. It captures and leverages the flow of the current. Your personal energy needs to have direction as well. As entrepreneurs we have so many ideas, ideas for products, programs, partnerships, but what we don’t have is a PROCESS. You can have the greatest idea in the world, but without execution there are no profits. You have to have a way to organize your thoughts so others can understand and implement them. This is structure.

Structure is not a cage, it is a vessel for your genius. @HeatherPoduska (tweet this)

When I work with clients on creating signature products and programs, the first thing I ask is, “What is your process?” The answer is often, “I don’t know, I just work on whatever my clients needs at the time. We play it by ear.” That answer is fine if you have a one-on-one coaching client, but if you want to create leveraged income, you need to have a repeatable system. You can’t sell a product or program to thousands of people that is customized to one person. When you do that, you are not following your process, you are following the needs of one that client.

If you don’t have repeatable systems in your business, [Read more…]

The Summer Of Desire

“The Summer of Desire” It sounds like a steamy romance novel and well, it is sort of… Or maybe I should say it could be. It could be YOUR sultry story.

As entrepreneurs we are hard-wired to be ambitious. It seems like every waking hour is dedicated to thinking about how to build our businesses. “How can I reach more clients? What products should I develop? What training course will help me get to the next level? Should I use Infusionsoft or Ontraport?” And the list goes on…

This may surprise you, but thinking too much can be detrimental to your success. Being overly analytical stymies creativity and leaves no room for the heart. Of course, you need strategy to stay on track and you need grit to get the work done, but all work and no romance leaves Jane a boring and mediocre fem-bot. What you need is a little intrigue. Oh, la, la!

Passion is the fuel for all great endeavors@HeatherPoduska (tweet this)

Passion takes your breath away. Passion gives your vision wings. Passion makes your feel alive.

Passion can also help you feel fully expressed when doing something you love. When you love what you do, your imagination can kicks in to high gear and you become wickedly innovative. That’s how great brands are birthed and fortunes made.

How did the rose ever open its heart and give to this world all of its beauty?
It felt the encouragement of Light against its being; otherwise we all remain too frightened. -Hafiz

For many of us, the idea of leading a more passionate life sounds great, but we get stuck in our heads. We want more joy, but we don’t know how to access the part of ourselves that will lead to greater fulfillment. I’ll admit, even for the most enlightened pleasure-seekers, navigating a path to our molten core can be challenging in a world filled with iphones and incessant alerts. Thankfully, we have summer.

I invite you to take advantage of the heat and sun to allow your desires to percolate. Use this time to massage your deepest longings and give credence to their callings. If you do, you may find answers to questions you never even thought to ask and your business will take on new life and meaning.

Here are a few suggestions to help you ignite your flame this summer: [Read more…]

Mind the Gap

I need more clients. How am I going to make more money this year? I’m stuck. Maybe I should try calling myself a success coach instead of a brand strategist or a business coach…wait, what I really am is a healer, but what about the money part… got it, people will really like profit strategist…

Gosh, I don’t know. What I do know is everyone else seems to be doing so wwwweellll. What’s wrong with me??????

Have you ever had those feelings? Come on, fess up. If you are an entrepreneur, I’m sure your brain has been flooded with monkey chatter at different times. I know mine sure has. And I know it happens to beginners and veterans alike. “Look at Suzie Q over there, she just crossed the 7-figure line and I’m stuck here at $500K. What wrrroonnggg with me?”

Well, the good news is, there’s nothing wrong with you. You are not broken. There is no mortal defect in you make-up. You are just fine. In fact, you are right where you need to be.

“Yeah, right. I’m stuck and this sucks. Don’t tell me I’m where I need to be.”

Sorry, but it’s true. If you are stuck and feel shitty, that’s great! It means things are working as they should. Life, the universe, your higher-self whatever you call it is telling you it’s time for a change. If you felt fantastic all the time, you would never GROW.

Let me repeat that: g-r-O-W-WW-WWW!

Think back to when you were a young teenager. Things started to feel very uncomfortable. You’d get cranky. Your clothes didn’t fit the same way any more. Your face would break out and your body started erupting in all kinds of crazy ways and places. Let’s face it, it’s not the prettiest time of life. But going through puberty did not mean there was something wrong, it was exactly what was suppose to happen to prepare you for the next phase of development.

It’s so easy to immediately point the finger back at ourselves. We are less-than, not enough. Not smart enough, fast enough, connected enough, thin enough, pretty enough. We’re not with the right coach or in the right networking circles. We’re not writing the right kinds of blog articles or creating the right kinds of products.

Chill out. Just give yourself a break.

What if instead of beating yourself up for not being where you want to be yet, you decided to be kind to yourself? What if you started to honor yourself for being tuned-in enough to know you want something different? What would that look like?

Maybe you would sleep more so you have more energy or find a new mentor to get a fresh outlook. Maybe you would go to a florist to soak up the beautiful fragrances to feed your inner artist. Or just maybe you would just allow yourself to cry into your pillow, grab a bowl of ice-cream and watch Keeping up with the Kardashians. Who cares! You would be listening to your inner voice to see what needs are surfacing. 

The point is to mind the gap from where you are now to where you think you want to be with love. Self-chiding only brings constriction. What you want to do is mine more of yourself. Bring forward more of your gifts. Hone and refine your skills. Why would the genius of your inner child want to come out and play if you are screaming at her all the time?

So here’s your mission should you choose to accept it:

1. Bless the gap. Say a little invocation for feeling so crappy. It’s a sign you are ready for an up-level.

2. Look for the misalignment. What part of you feels like it’s not being expressed at the highest level to support your goals?

3. Make an invitation to play. Create a fun and safe environment to allow for your creativity to surface. Criticism squishes creativity which is where all the answers lie.

4. Get what you need. If you are stuck it’s only because there is something you don’t know or don’t know how to do yet. You can complain about it and stay a victim, or you can advocate for your dreams.

Everything you need is within your reach. You just need to open your hand and accept it.

Thus endeth the lesson:)

xo

 

 

Your feedback is music to my ears!

How do you deal with your inner critic? Would love to hear your strategies!

Post your answers below in the comments or find me on Facebook.

If you would like to use this article on your website or ezine, feel free! Just be sure to include the following:

Heather Poduska is a brand strategist, business coach and opera singer who helps entrepreneurs and small business owners create client attractive brands, polished brand images and brand communication strategies to increase their visibility and impact in the marketplace and grow their businesses.

 

5 Smokin’ Hot Tips to Insanely Increase Your Creativity

Hey, whad’ya think of this blog title? Pretty slammin, huh? I hope it captured your attention!

What do you think of these little guys?

“7 Steps to Grow Your Business” Yawn…

“7 Easy Steps to Increase Your Revenue” Better…

“7  Sexy Secrets to Create an Irresistible Brand to Explode Your Profits” Cha-Ching!

The last thing you want to do is bore your audience. There is already enough boredom in the world. Taxes and treadmills pop to mind. How long do you think your audience will stick around if you come across as an entrepreneurial Eor? You have to spice things up to keep the love alive. And not just in your sales titles, but in everything from how to package your services to how to write your newsletter.

You may think being creative is nice, but not really necessary to your success. You work hard, you’re smart, so what if you’re not the next Picasso or Steve Jobs? Wait a minute, that Steve Jobs guy did pretty well.

Being creative in your business gives you superior products and can enhance your productivity. It certainly makes things more fun and interesting for you. And most importantly it allows you to stand out in a crowded marketplace. When you are creative, you bring new ideas and greater value to your audience which sets your apart from the competition. Who needs creativity now? Starting to look more important, isn’t it?

You may already buy into the importance of being creative in your business, but sometimes for all of us the well runneth dry. It seems the harder we try to come up with new and better ideas, the further genius feels. There’s a reason for that:

A creative mind lives in the realm of play(TWEET THIS)

When you are in the trenches of running a business, having fun feels like a luxury. But the truth is, if you want a more luxurious life  and wildly profitable business, you are going to have to make friends with your inner puppy.

Want to know how to pump up the volume on creativity? Here are a few tips: [Read more…]

If the Shoe Doesn’t Fit Anymore

Did you ever get the feeling that something in your business doesn’t feel right? You start to get a little gnawing feeling you can’t identify. It’s not that things are dramatically wrong, but they aren’t exactly right either. Maybe you have some clients coming in, but the business still isn’t really taking off. Or you could even have a more steady stream of clients, but you just aren’t as excited to work with them as you used to be.

What’s going on?

You could be in the wrong shoes, brand shoes that is.

Remember when you were a kid. One day you’d be running around in your Hush Puppies and the next, your little piggies would be banging up against the edges. It can be like that with your brand too. You are plugging along in your business feeling like everything is fine until you realize everything is not fine. You may not be sure why, but you know you don’t feel good. Something is being pinched, and that thing is [Read more…]

Follow Your Bliss. Period. End of Story.

Follow your bliss. Turn your passions into profits. Follow your heart and the money will follow. Have you heard phrases like these? What do you think? Does it make you feel excited to think about following your passion? Or do you think it’s all a bunch of new-age hype?

I’ve heard a lot lately about how following your passion is just a bunch of hooey. Yes, I said, hooey. What these nay-sayers suggest is following your passion is not a sound business approach. It takes hard work to be successful. If you are passionate about what you do, great. If not, it doesn’t matter. What does matter is putting your nose to the grind stone and getting it done.

Again, I’ll ask you. How does that make you feel? Do you believe success is hard work? Are you  nodding your head in agreement? Or do you feel slightly pinched in the throat? Well, I’m going to tell you, [Read more…]

Do You Have Brander’s Block?

Ah, time to write the blog again. Let me ask you something, how did you read that last statement? In your mind was it “Ah, this is going to be the time of day I get to relax and express my thoughts?” Or what it is closer to “Oh my god, I’m so brain numb I have nothing interesting to say and this is going to take me four hours to push out?”

Hey we all have those days when we are tired or maybe a little less inspired, but if you find yourself dreading the blog-writing process every time you sit in front of your computer, you may be suffering from Brander’s Block.

Brander’s Block is [Read more…]

The Problem With Thinking Outside The Box

Want to know how to turn your pretty good brand into something really special? You need to shake it up, think outside the box. At least that’s what everyone says. But what if everyone is wrong? What if everything you needed to be spectacular was right inside your very own box?

The problem with thinking outside the box is the whole going outside business. We tend to think we can cherry pick parcels of genius from the ether.  The truth is, when we reach out and away, we move away from the very things that could set us apart. In an effort to expand our brand appeal we actually dilute its  potency.

Of course, we find inspiration outside of ourselves, however, [Read more…]

The Value of Backroad Branding

Summer is finally here, yeah!! Time for back yard barbecues, dips in the pool and road trips. I LOVE road trips. I love the adventure of jumping in the car to go off exploring.  Actually, one of my favorite things to do is to surprise my kids with mystery destinations. I try to take them to unique places we wouldn’t normally go to.

Our mystery trips don’t necessarily take us to famous locations. More often than not we end up exploring not too far off nooks and crannies of  our region. When you are busy living your life you don’t always have time to get to know the little gems right in your own back yard. Last year, we found a specialty German bakery, yum. (I find the mystery tours go over better if good food is involved.)

When we think about traveling, we usually imagine heading to far-off, exotic locales. Surely, there is better than here. However, I have found here has a lot to offer. You just have to look around and take the time to explore the landscape. Ironically, the same is true for our brands.

We are always looking, looking, looking for [Read more…]

Give and Grow Rich

iStock_000004892219LargeI have probably read over a thousand books on how to improve yourself, create a better mindset, attract more abundance, live with more energy or increase your creativity. You name it, if there is a book about how to make yourself or your life better, I’m on it. And while I’ve learned and applied many great insights about how to up my joy factor or increase my wealth, there is nothing like real life to teach you the most important lessons, the ones that make a real, lasting impact. Here is a biggie I learned recently that I’d like to share with you. [Read more…]

Put a little Spring into your Brand Step.

One of the pillars of good branding is consistency. Consistency makes your brand stick in the minds of your audience. The more consistent you are with your brand message and image, the more recognizable and memorable your brand becomes. When you are consistent, you develop a reputation for being reliable. However, we need to be careful we don’t let the reliability of our brands allow them to get boring. Sure, reliability and consistency are the foundations of successful branding, but let’s face it, if that’s all you have going for your brand it’s about as exciting as an old shoe. If you really want to entice your audience you are going to have to trade in those clunky loafers for some sexy sandals.

Here are some of my tips for putting some spice in the soul of your brand: [Read more…]