As women we are often praised for being good multitaskers. Remember the old song “I can bring home the bacon, fry it up in the pan, and never, ever let you forget you’re a man?” Did this woman also remember to help with the homework and run to soccer or ballet? I don’t know about you, but I certainly wouldn’t be singing after all that!
Unfortunately, we as women buy into the idea multitasking somehow makes us better. We compare schedules like men compare war wounds. He says, “I got this one in Nam” and we say, “I have to go to the grocery store and then pick up Susie from her playdate so we can get the supplies to take over to the fundraising committee and then…bla, bla bla.” The more you can jam into that sentence, the more street cred you think you get.
Here’s the sad truth, [Read more…]
Let’s get one thing straight right here, right now. There is almost no way to create a strong, successful brand without getting criticized. As difficult as it is to be at the receiving end of negative feedback, you do yourself and your brand a huge disfavor by going out of your way to avoid it. No one likes getting lambasted for sticking their neck out, however, charting your course by trying not to offend others is a sure-fire way to weaken the impact and power of your brand.
“I have a dream…”
If you are someone who lives for Fridays, you are probably in the wrong job. Of course, we all have work weeks that are more challenging than others, but believe it or not, there are people who get just a little sad when the week is over. Who are these crazy whack jobs?? They are people who are keenly aware of their personal brands.