When things in your business hit a wall, do you find another wall to push or do you lean into the one in front of you?

When we start a new business, we usually have the excitement of a kid on the last day of school. We’re itching for the bell to ring so we can get going. We rush out into the marketplace, start looking for clients and think of all kinds of ideas and products for our new venture. However, somewhere along the way our enthusiasm runs low.

Maybe clients aren’t flowing in as quickly and regularly as we thought they would. Or we experience a slump in our creativity. This is when the doubt monster creeps in and wreaks havoc on our confidence. When we start to feel insecure, one of the first things we do is look at what we can change.

Sometimes change is a great way to breathe new life into a business and sometimes change is just a knee-jerk reaction that results in a jumbled mess. We get frustrated so we start looking around at what everyone else is doing. We think if this big guru is doing things a certain way, that must be the right way for us. We borrow a little here and a little there and morph our business so much that it no longer looks like our business. It just looks like a watered-down amalgamation of someone else’s vision.

So what’s a girl to do? [Read more…]