Come on, admit it. We’ve all tried something on that hasn’t felt exactly right and then surveyed our husband or best girl friend for an answer we’d like to hear. We say “Does this make me look fat?” Of course, we want them to say “No, honey, you look beautiful.” But honestly, if you felt beautiful in the first place, you probably wouldn’t have asked the question.

I have found recently many people do the equivalent with their brands. They try things on for size, it might be a new service or a new tagline, and then they survey the heck out of anyone who will listen. “What do you think of my new_____?”

Don’t get me wrong, surveys are wonderful and necessary tools to get clear on how best to promote your brand and serve your audience. The problem comes when [Read more…]