Halloween is a scary holiday, but what’s even more spine-chilling is making big branding mistakes that could cost you an arm and a leg. Here are a few of the most gruesome offenses you should try to avoid. [Read more…]
Archives for October 2013
Do You Have Brander’s Block?
October 24, 2013 By Leave a Comment
Ah, time to write the blog again. Let me ask you something, how did you read that last statement? In your mind was it “Ah, this is going to be the time of day I get to relax and express my thoughts?” Or what it is closer to “Oh my god, I’m so brain numb I have nothing interesting to say and this is going to take me four hours to push out?”
Hey we all have those days when we are tired or maybe a little less inspired, but if you find yourself dreading the blog-writing process every time you sit in front of your computer, you may be suffering from Brander’s Block.
Brander’s Block is [Read more…]
When Size Really Matters
October 16, 2013 By Leave a Comment
Let me ask you something, how big is your dream? Do you even know? Although some people aim high when contemplating their goals, most of us stop ourselves from thinking really big. Instead of reaching for the stars, we cut ourselves off before we even leave the ground.
This seems to be especially true for women. Ask a woman entrepreneur what her dream for her business is and often the response will be “Oh, I don’t need much. I just want to make enough to contribute to our family.” While it’s certainly admirable to contribute to the family, it does not exactly evoke a jump-up-and-down feeling. “Yeah, I helped buy groceries this week.” Fizzle…fizzle…
Of course, if you haven’t been able to afford groceries, that may very well be a big goal. However, [Read more…]
How Well Do You Know Your Ideal Clients?
October 10, 2013 By Leave a Comment
We all want thriving businesses, and in order to do so, there is one main thing you need. Clients! However, you don’t want just any clients. You want those ideal, juicy clients. The ones with whom you feel energized every time you engage with them. The clients who love you and your services and are happy to pay your fees because they recognize the value you bring.
So who exactly is this ideal client? It’s YOU! More than likely you got into business because you felt a calling to either help people or create something that would meet a need or desire in the marketplace. And more than likely, you also chose your business based on a need or desire you have or had in the not too distant past.
Not always, but very often, [Read more…]
You Gotta Connect!
October 1, 2013 By 1 Comment
In order to grow your business, there is one simple fact. You have to connect with people. No matter what you are selling, 100 times out of 100, you are ultimately selling to another person.@HeatherPoduska (Tweet this) And in order to sell to a lot of people you have to get in front of a lot of people. Which means whether you are speaking to a group or attending a networking event, you’ve got to get your people chops in order.
It’s not always easy or comfortable to engage with strangers, but you have to learn how to do it. All business is built on relationships and the better relationship you have with your audience, the easier it will be to sell your services. This does not mean, of course, to go out with the intent of buttering up prospects for the sole person of selling to them. However, it does mean you should be trying to establish genuine connections with those you meet on the journey of entrepreneurship.
Not only does it make good business sense to establish positive relationships, [Read more…]