Archives for April 2011

Will your brand be memorable?

This week I am an vacation with my family in beautiful Sanibel, Florida.  We are renting a lovely house near the beach.  Upon arrival I met the current owner of the property who explained to me the house's original owner died six months after the house was completed and therefore some of the personal pictures are still on the walls.  As we settled in I had a chance to look around and noticed these pictures.  Much to my surprise they are snapshots of the former owner with Bill & Hillary Clinton, the Pope, with Jimmy Carter and several other extremely important figures.  Out of curiousity I also googled her and found out that she had been one of the most influencial activists and lobbyist in the political world in the 70's and 80's, a feat not easily accomplished, especially by a woman at that time.

Staying in this house, looking at those pictures has made me think about my own legacy.  What mark am I making on the world, on my community, and most importantly, on my family?  What do I want to accomplish in my life time?  Fortunately, I am already pretty clear about my goals and my purpose because of my own personal branding.  My greatest value is, of course, my family.  I do make them a priority. When and if I notice that I am getting too involved with other projects or distractions, I refocus my attention back to them.  Staying close to this value keeps me feeling grateful, grounded and loved.

One of the other legacies I would like to leave behind is a path for other women to follow showing them how to claim their own powerful voices, to revel in them and to monetize them.  I would like to show them how deeply satisfying it is to align your passions and values with your work.  When you do, you create a very fuzzy line between work and play.  It is such a joyful experience.  If I can bring that to more people I will feel like I have given a unique and powerful gift in my lifetime.

Now it's your turn.   What do you want to acomplish in your lifetime?   

Consistency is Key to Successful Branding

One complaint I often hear from my international friends is how homogenized the shopping experience can be in the United States.  You can go from Boston to Miami and find the exact same stores and the exact same merchandise in those stores.  True there are times when I long for a unique shopping experience, but I also find it comforting to know when I travel I can usually find whatever I need at a local Target store.  Or if I get hungry, I know I can get the egg-white flat bread sandwich at any Dunkin' Donuts.  You know what to expect when you think of those stores.  It is consistent and reliable.

One of the wonderful benefits of watching a high-level artist is having the ability to get lost in the performance because you know they are going to deliver something great.  You don't worry about whether or not they will hit the notes.  These performers have earned our trust and as a result we continue to be fans and even evangelists on their behalf.  We have confidence in them because they are consistently spectacular.

Of course, the same can be true for your personal brand, but first YOU must be consistent.  Are you consistent in the way you express your brand? Are you consistent in the way you interact with your colleagues?  Do you consistently say thank you?  Are you consistent in your appearance or your online identity?   When you are not consistent, your audience loses faith and loses interest. However, when you consistently express your brand with excellence, you create raving fans and consistent followers. 

The Personal Branding Compass

I recently heard an interview with Elizabeth Lesser, a leader in the field of emotional intelligence, where she said, "If you don't know who you are, how can you follow your longings?"  It was such a simple , yet incredibly profound statement.  If you don't know who you are, how can you know what you want out of life?  If you don't know what you really want, how do you know in which direction to go? 

This is where personal branding comes in.  At its core, personal branding is the process of discovering yourself.  When you are very clear about who you are, what your goals are and where your passions lie, you have a compass for your life. Your personal brand becomes your own due north. 

The great thing about a compass is that it is portable.  Any time you feel like you are getting off track you can take it out and check your directions.  The same is true for personal branding.  If you ever feel  unsure of your next step you can check in with your brand.  Does the decision you are making conflict with your values?  Is it in alignment with your goals?  If you don't know the answers to those questions you could very well get lost.  However, with your trusty compass in your pocket you can always find your way.