Archives for July 2013

How to Attract Better Clients

July 24, 2013 By Leave a Comment

Don’t you wish you had a practice full of wonderfully juicy clients? You know the kind of the clients who get you? The kind of clients who VALUE your services? The kind of clients who are willing to shell out the big bucks for your high-end programs?

We all love it when those ideal clients find their way to our door, but that’s not always the case. You may find yourself attracting clients that just don’t ring your bell. Maybe the services they are looking for are not your favorite ones to offer. Or they are the kind of clients that complain about your prices. Or maybe they are just fine clients, but there’s something about their energy that leaves you feeling a little drained after each session.

Do you recognize any of those scenarios? Do they happen more often than you’d care to admit? Working with so-so clients can make you feel pretty frustrated. What’s wrong with them? Why don’t they see if they just got on board, they’d start to see the results you know you can deliver? Well, here’s a news flash… [Read more…]

Filed Under: Client Attraction, Connecting with your Audience, Entrepreneurial Success

How To Keep Your Brand Sizzling This Summer

July 17, 2013 By Leave a Comment

For many entrepreneurs, summer can be a slow time. Many of our clients and potential customers travel during the warmer months which makes it harder to generate business. It’s easy to get discouraged when the numbers aren’t coming in, but there are some things you can do to keep your brand sizzling this summer. 

Yes, it’s true, a lot of traditional networking opportunities vanish in the warmer months. Many clubs and organizations shut down completely, but that doesn’t’ mean there are no opportunities to make connections. You just have to go where other people normally go in the summer. Now I’m not about to encourage you to pull up your beach blanket and try to hard sell your neighbor, however if you are warm and authentic in your approach, you can expand your brand foot print in some unexpected ways. 

Here are a few tips to maximize your networking potential this summer: [Read more…]

Filed Under: Brand Building, Brand Management, Success Strategies Tagged With: , , ,

Is Your Brand Having a Failing Year?

July 11, 2013 By Leave a Comment

“The crops were planted, tended, and harvested – now the ground lies fallow, awaiting the new planting. Did the year fail? I think not. What may appear as the darkest night,  is merely the Winter season – the time of renewal and rebirth that precedes the new planting – the beginning of the next great cycle.”

Just because the thermometer outside reads 90 degrees doesn’t mean your business is smoking hot. As business owners we get excited when clients start coming in and our programs start filling up. The all-nighters, the tedious hours of setting up systems and the clients who failed to convert seem like a distant memory. But what about those moments when you are looking at a frozen tundra of entrepreneurship in what should be summer? How can you keep the faith something will manifest for you when all you see is dirt? [Read more…]

Filed Under: Brand Building, Business Building Strategies, Overcoming challenges Tagged With: , ,

Is Your Brand a Firecracker or a Dud?

July 3, 2013 By Leave a Comment

Happy 4th of July! I’m sure many of you are heading off tonight to watch a fireworks display. I love fireworks. It always reminds me of being home in Wisconsin with my family. We would watch from the roof of our car and try to guess what would come next, a giant plume or a quirky swirl.  We were always delighted and amazed, unless of course, it was a dud.

The dreaded dud was a huge let down. You would watch the sky waiting for the next big thrill, only to be accosted by a deafening boom. Not only was it disappointing, it also scared the bejeebees out of me as a kid. It took a while before I could watch the rest of the show because I was worried the same thing would happen again. My fireworks trust was eroded.

Not a huge deal on the 4th of July, in fact, it’s bound to happen at some point. However, being a dud with your brand is a big deal. The last thing you want to do is disappoint your audience! And you certainly don’t want to do anything to cause them to lose trust in you. Of course, no one is perfect and mistakes are a natural part of any endeavor, but your brand show better have more thrills than spills if you want to be successful.

Here are a few tips to light up the sky with your brand: [Read more…]

Filed Under: Authentic Branding, Bold Branding, Brand Building, Image Management, Uncategorized