Is Your Brand Having a Failing Year?

“The crops were planted, tended, and harvested – now the ground lies fallow, awaiting the new planting. Did the year fail? I think not. What may appear as the darkest night,  is merely the Winter season – the time of renewal and rebirth that precedes the new planting – the beginning of the next great cycle.”

Just because the thermometer outside reads 90 degrees doesn’t mean your business is smoking hot. As business owners we get excited when clients start coming in and our programs start filling up. The all-nighters, the tedious hours of setting up systems and the clients who failed to convert seem like a distant memory. But what about those moments when you are looking at a frozen tundra of entrepreneurship in what should be summer? How can you keep the faith something will manifest for you when all you see is dirt? [Read more…]