We all know branding is about finding your ideal niche, understanding how to differentiate yourself and communicating your message clearly to engage your audience. However, a HUGE part of branding is the visual image you create to represent your promise of value.
We often think of the image of the brand as the logo or even the colors and fonts on your website. Those are all very, very important. However, if you are solopreneur one of the most important aspects of brand image is your own face!
How you represent yourself personally both online and in the flesh is extremely important. Your audience will [Read more…]
Don’t you just love those days when you wake up in the morning and look in the mirror to see your skin has cleared up? Or when you spin around to notice the past ten weeks of spinning class have finally firmed up your back side? And the best one, your prayer to the hair gods have finally been answered and you are having one of those rare perfect hair days? Doesn’t it just make you feel great? I can just see you now doing a happy dance in your pj’s.
tools we have to strengthen our brand impact. You can use those innate associations to your advantage, but first you must be clear about what kind of associations you want your audience to make with you and your business. Once you are clear about your desired impact, you can choose colors that resonate with the core message of your brand to engage your ideal clients. Pretty cool!
