Archives for May 2016

“Why Add A Signature Talk To Your Business?”

If you’ve ever thought about adding speaking to your business model, the answer should be a big, fat YES, but not just any speaking. The most potent presentation you can make is a signature talk that sells.  Adding signature talks to your business model can potentially add thousands of dollars to your income every month!

Here’s why it works so well…

First of all, any time you speak you are using leverage to reach your audience. Instead of just speaking one-on-one like you might do at a networking event or even on a sales calls, you are speaking one-to-many every time you present. It may be to a small room of 20 people OR it could be to an audience of literally thousands online. That means for 30-45 minutes of effort you are exponentially impacting your audience.

Think about how much time, money and energy this saves you. Every time you go to a networking event you have to get dressed, find a sitter, make sure you have your business cards, drive to the event and hope you will connect with some really great people once you’re there. Even if you are really, really good at networking, you might connect with ten maybe 20 people max and speaker to them for a few minutes in a noisy, crowded room.

Now imagine putting the same effort into a talk where YOU are the headliner, everyone is there just to hear you and you can give the same talk over and over again. You can even sit home in your jammies and do it on the phone or on a webinar where hundreds of people have opted-in, no need for lipstick OR a sitter. That is leverage.

Another great benefit of using signature talks to sells is that whole opt-in piece. Your audience has raised their hands and shown they are interested in what you have to say. They have chosen to be there which means they are already warm and interested in the information you are going to share. This makes selling so much easier.

With a signature talk, you are also going to be in front of a captive audience in a more intimate atmosphere. Having their undivided attention gives you the chance to do some serious relationship building. You can share more of your story and expose them to more of your brilliant expertise. The audience gets to know you on a deeper level which helps establish the oh-so-important know, like and trust factor needed to turn potential clients into buyers.

The other great asset at your disposal giving signature talks is TIME. You will have more time in front of your audience which helps to build brand stickiness. And if you know what you are doing, you can use this time to not only deliver great value and information to your audience, but also guide them a structured process to prepare them for the sale. That way you feel in control and your audience doesn’t feel hit over the head at the end with your offer.

So you can see there are many fantastic reasons to incorporate signature talks into your business model. It’s leveraged, it deepens your relationship with your audience and it prepares the room to buy. I don’t know why anyone wouldn’t want to add signature talks to their business!

If you would like to know more about creating a signature talk to increase your profits, I want to invite you to my upcoming FREE webinar “Close Any Room: How to Add Thousands Of Dollars To Your Monthly Income Using Signature Talks” CLICK HERE to register

One thing entrepreneurs struggle with when putting together their signature talks is knowing what to use as their offer, but having a clear offer is absolutely critical to leveraging your profits from speaking. The last thing you want to do is hem and haw at the end of your talk when you are trying to persuade your audience to buy!

Here are a few things to consider when putting together your offer.

First, please HAVE an offer. Unless you are working for a charity, you need to see your talk as a sales vehicle which means you have to have something to sell! Your time and expertise is too valuable to give away for free. There needs to be call to action at the end of your talk, even if it is requesting contact information in return for your newsletter or free report. You must be in the habit of asking.

If you are newer to business or perhaps newer to speaking and unsure of what to offer, it is totally cool to offer a free strategy call. This is still an ask, you still have to “sell” it. However, do not underestimate the value of offering a strategy call as your offer. Any time you get a potential client on the phone with you from a presentation, they are a warm lead.

Finally, if you do want to make a paid offer at the end of the talk, your decision should be based on how advanced you are in your business, what you already have in your business model and the topic of your talk. When you look at those three pieces, what to offer becomes a lot clearer.

Once you decide what to offer, keep it consistent. The last thing you want to do is change your offer for each speaking opportunity. That creates a level of complexity you don’t want on your plate. You want something that is rinse and repeat so you get more comfortable and confident making the offer each time you present it.

If you would like to know more about how to use signature talks to quantum leap your profits, I invite you to my upcoming FREE webinar: “Close Any Room: How To Add Thousands Of Dollars To Your Monthly Income Using Signature Talks.” CLICK HERE to register!