Find your voice, grow your business.
We all want people to like us. It’s human nature. In business, however, whether or not people like our brand can make or break us. In this video I give you two simple yet effective tips on how to add more magnetism to your brand. Enjoy!
P.S. Almost forgot, please give your comments in the box below. I love feedback!
Successful branding is based on the idea of being aggressively individualistic, however, there are times when it pays to be a copy cat. Well, not exactly a copy cat, perhaps more of a voyeur or maybe even a little bit of a barnacle. I’m talking about emulating and even leveraging your competition to grow your own business .
As important as it is to be original in your branding, it is not always necessary to be a maverick in your efforts to find and attract ideal clients. We often think of competition as a negative thing, but there are many advantages to having good competitors. Competition keeps you on your toes and challenges you to continually improve and innovate. It forces you to continually define and refine your niche so you can claim a unique position in the marketplace. Competitors can also be great friends and referral partners.
However, one of the greatest benefits to having good competitors is [Read more…]
“I want a 7-Figure business and I want it NOW!” Great, so glad to hear it. I’m right there with you Sister. Let’s make that happen. I mean it. LET US make that happen.
Today I was listening to an old episode of the Oprah show on the radio. It was a very touching story, aren’t they all, about a woman who took in an 11 year old boy relative to live with her. She was a single woman who had applied to and was preparing to go into the Peace Corps when relatives approached her about this little boy who had no where else to go. Around the same time she saw an episode of the Oprah show about another woman who had taken on the task of caring for a sick elderly relative. It was that episode that tipped the decision for her to take the boy in.
At the end of the sound bite, Oprah chimed in and said “I love the power of television.” What she was was referring to was the power of television to connect people. Because the woman in the story saw someone else being open and brave, she was able to dig deep into herself and find her own courage and conviction which in turn not only saved the boy, but also gave her life great joy and meaning.
Your business is not an episode of the Oprah show, however, [Read more…]