Find your voice, grow your business.
You’ve worked hard to establish your brand, get your message out, be consistent and build a tribe of loyal followers. So what do you do when you find your brand under attack? As much as we’d like to think people are innately good, there are just some plain old bad eggs out there. So how do you deal with these haters and more importantly, what can you do to protect or repair your brand from harm? [Read more…]
Have you ever found yourself paging through one of those celebrity fashion magazines feeling a little cynical? That little green monster creeps in as you compare yourself to all those gorgeous ingenues. You comfort yourself by making excuses as to why they are there looking so beautiful and you are still living the life of a mere mortal woman. How hard is it to look beautiful when you’re wearing a glitzy dress or ball gown? After all, it’s one of the most flattering things a woman can wear. It’s all smoke and mirrors you think. Peel away the glitz and glamour and underneath it all they are probably not that special. Or at least you hope. [Read more…]
Many of you may already be familiar with the tv program called “Tanked,” but my first exposure to the show was on vacation this summer. Obviously, the kids had control of the remote in the hotel room! At first, I thought it was just another inane reality show, but as I watched I came to realize this was a great study of effective branding! The show is about two guys who build custom-made fish tanks. Yes, that’s it. Stay with me now. I’m sure you think this is a little fishy, but there is a lot to learn here.
Sometimes the word “no” gets a bad rap. It sounds harsh or limiting. As children we were often told no when we asked for things we wanted. We may have wanted to buy a cheap toy or stay up past our bedtime. As teenagers we may have wanted to go to a party that “everyone” else was going to. When we were younger, we could not appreciate that our parents were protecting our health, keeping us safe and safe-guarding our future by saying no. As adults, however, we recognize their insistence on setting limits was a great act of love so we could grow into thriving, successful adults.
As entrepreneurs, we must also learn to say “no” so that our businesses can thrive, though it’s not always easy. As parents, we know it’s often very tempting to just give in when our children beg and plead with us. It takes a lot of strength to stand our ground, but we do it because we know it’s in our child’s best interest. It’s the same with your brand and in your business. It is hard to say no when there are so many people and opportunities vying for your attention and energy. However, you must learn to do it if you are going to succeed.
Here are 3 Tips to help you know when to say “no” and feel good about it! [Read more…]
Finding the right niche for your business is extremely important. It’s one of the things that can make a really big impact on your success, or lack thereof. It’s also one of the areas people struggle with most in their branding process. People are confused or unsure about what niche to focus on or perhaps they’ve tried one niche already and feel frustrated and disappointed because it did not create the results they were looking for. Finding the right niche can be challenging, but if you pay attention to a few key points, you can find the right match for your business.
Here are 3 qualities a niche must have to be right for you. [Read more…]