Many of you may already be familiar with the tv program called “Tanked,” but my first exposure to the show was on vacation this summer. Obviously, the kids had control of the remote in the hotel room! At first, I thought it was just another inane reality show, but as I watched I came to realize this was a great study of effective branding! The show is about two guys who build custom-made fish tanks. Yes, that’s it. Stay with me now. I’m sure you think this is a little fishy, but there is a lot to learn here.