Archives for February 2014

How to Make An Oscar-Worthy Brand

February 26, 2014 By Leave a Comment

It’s awards season and this week marks the Big Kahuna of all awards for Hollywood, the Oscars. It’s the night that marks the pinnacle of success for actors and actresses, directors, editors and all those associated with the movie-making business. Actors dream their whole lives of winning this award.

I love watching the awards show. Who doesn’t love seeing all those beautiful people dressed to the nines? It’s total eye candy. But in all honesty it’s not my favorite part of the show. I actually love the acceptance speeches. I love seeing the pure joy of the actors, their excitement and nerves. I find it fascinating how flustered they get, these pros who live their lives in front of the camera, performing, suddenly becoming all a flutter when their name is called.

For all the coolness of Hollywood, this is a moment where the humanity of the stars shine through. They seem to be truly effected by the experience. It means something to them. I believe because it is a moment of great validation. They are being recognized for their superior talent.

We tend to think of stars and starlets as being famous only because they are beautiful. Don’t get me wrong, beauty plays a huge part of getting a shot at an acting career. However, people who win the Academy Award are generally excellent artisans and have given stellar performances.

Believe it or not many of the same ingredients that go into winning an Oscar are the same needed to create a successful brand. Here are few tips from the winner’s circle: [Read more…]

Filed Under: Bold Branding, Success Strategies

Warning! R-Rated

February 19, 2014 By Leave a Comment

Well, hello there Luscious. I want to welcome you to the R-rated post. It’s going to be a scorcher. I mean it’s going to get so hot up in here you’re going to need fan. Are you ready?

I am about to tell you the hottest, most effective sales technique in the universe. It is something that is a guaranteed to make your clients salivate for more.

Ok, here it is. I’m going to pull back the covers now and let you see the surprise.

Hold on there Sally, not so fast. We’re going to take this slow… real slow. Just a little bit at a time. Let’s make it last. Believe me, it will be worth the wait.

Because when you wrap your head around this technique, it’s going to literally blow your socks off. Hey, it may even blow the socks off your clients. They are going LOVE it. It’s going to make them so excited. You are going to make them feel great and you are going to feel great in return.

Have you figured it out yet? I sure hope so, because [Read more…]

Filed Under: Bold Branding Tagged With: , , ,

Are You a Progressive Thinker?

February 12, 2014 By 3 Comments

I cannot express how much I am sick of winter. One of the things I hate about the cold weather is the slick roads. And wouldn’t you know it, I got hit last week by someone who slid in the snow into my car.

Luckily, no one was in the car at the time, but there was quite a bit of damage to the fender. I was not looking forward to dealing with the insurance companies, but alas, it had to be done.

The other driver’s insurance was Progressive, you know the one on tv with the quirky woman named Flo? Well,when I called, the insurance guy wanted me to go to their service center to get the repairs done. Only problem was the service center was about 40 minutes from my house. I had no intention of driving that far when I could just pop down to the local garage. But Joshua, the polite agent with whom I spoke, assured me if I did go to the Progressive center I would be in and out in 15 minutes with a new rental to use while waiting for the repairs.

Hmmm, now that got me thinking. [Read more…]

Filed Under: Bold Branding, Importance of Image

Why you shouldn’t listen to your emotions.

February 5, 2014 By Leave a Comment

How are you feeling today? Happy? Sad? Worried? How has your week been? Did you score a big client? Did your dog get sick?

If you’re anything like me, your mood is directly effected by the events that occur in your daily life. Something good happens, you feel great. A challenge arises and suddenly you feel lousy. I know the great yogis will say we’re suppose to be able to be “ok” no matter what is happening around us. God bless the people who master their zen, but that isn’t me. Not yet anyway.

Nope, as the great Gwen Stefani would say, I’m just a girl in the world with a vat of emotions. Although it would be lovely to cultivate a more consistent sense of well-being, having ups and downs is not the end of the world. What is a buzz kill, however, is [Read more…]

Filed Under: Winning mindsets, Winning Strategies Tagged With: , , ,