Archives for September 2013

Why Can’t I Do This On My Own?

September 25, 2013 By Leave a Comment

Why is it so hard to brand yourself? Those of you who know me know my favorite phrase “Trying to brand yourself is like trying to cut your own hair.”@Heather Poduska (Tweet this) You can do it, but you probably won’t be satisfied with the results. Why is that? Why do we need someone else to help create a brand, and a personal brand at that!

Don’t we know ourselves best? Don’t we have a pretty good clue about what are strengths are and what makes us special? Well, if you are off and running and have all the clients you want, have a crystal clear platform, know exactly how to articulate your value and have an image that authentically reflects the vibe of your business, then the answer is YES! Woohoo, my hats off to you. You did it, you’re a genius.

For most of us though, [Read more…]

Filed Under: Authentic Branding, Bold Branding, Brand Building Tagged With: , , ,

Looking For More Referrals?

September 18, 2013 By Leave a Comment

file0001154350520If you want to find a new doctor or a great hair stylist, how do you know where to look? Most of us ask our friends, families and colleagues for referrals. The person referred may not even be the best in their field, but because the reference came from a personal connection, we are way more likely to give them a try. Obviously, personal referrals are very powerful which is why as entrepreneurs we are always trying to figure out how to get more of them.

Here are  few tips to better your chances of getting more and better referrals from your peeps. [Read more…]

Filed Under: Business Building Strategies, Client Attraction, Connecting with your Audience Tagged With: , , ,

When Perfectionism Pays Off

September 10, 2013 By Leave a Comment

file1261343245403The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark. -Michelangelo

I think perfectionism gets a bad rap. Every where you turn you are told to stop being so hard on yourself and light up, but I have begun to question that line of thinking. Ok, I get it, you shouldn’t allow yourself to get caught up in a shame spiral, but what if in an effort to avoid self-destruction we are actually selling ourselves short?

For most of my life I have struggled to perfect my singing technique. In fact, it’s probably the reason I’m sitting here writing this blog instead of standing on a beautiful stage somewhere singing La Traviata. It is also the reason I still sing. I never lost the desire to perfect my technique. I still think about how forward or back my sound is. How much vertical space to give a tone. How much pressure to use. I concentrate on loosening my jaw and eliminating tongue tension. And you know what?  [Read more…]

Filed Under: Life Lessons, Uncategorized, Winning mindsets, Winning Strategies Tagged With: , , , , , ,

I Am Woman Hear Me Brand!

September 4, 2013 By Leave a Comment

There are more women entrepreneurs now than at any other time in history. According Forbes magazine, female entrepreneurship will create over half the small business jobs in the U.S. by year 2018. However, according to the US Census Bureau, we only generate 4% of the revenue. Ouch. Why if we are so industrious are we not creating more profits?

After all, as Stuart Smalley always said, “We’re good enough, we’re smart enough. And doggone it, people like us!” We have what it takes to be successful, but that is not necessarily translating into actual profits. Here’s the rub. Being smart, talented and hard-working may not be enough to really grow your business. Of course, without those traits, you don’t have much of a chance at anything, but the marketplace is littered with struggling business owners who work hard. There is something missing in this equation. [Read more…]

Filed Under: Bold Branding, Success Strategies, Uncategorized Tagged With: , , , , , ,