If you were raised anything like I was, you were taught to be polite and proper, especially if you are female. “Say please and thank you, keep your clothes neat, don’t interrupt others when they are speaking.” The last thing your parents wanted you to be was obnoxious! However, teaching good etiquette to children can leave a residue that makes it difficult to market a business effectively.
In order to grow your business, you need to be able to reach and communicate with your audience on a regular basis which means you need to be persistent. The problem for many female entrepreneurs is they don’t want to bother anyone. They don’t want to come across as too pushy. How many times have you heard business coaches say they teach how to do sales without being “salesy”? Salesy has become the new “F” word. What happens in an effort not to be seen as obnoxious is lack of growth and loss of potential income.
Did you know it takes an average [Read more…]
