Archives for March 2013

Your Life is Calling, Are You Answering?

Have you ever had one of the moments where you think “What the heck am I doing here?” I mean really, in the big picture, in that existential kind of way. I certainly have. In fact, I have spent a good chunk of my adult life exploring the answer to that very question. I was surprised recently, however, to realize not everyone spends a lot of time contemplating the purpose of their existence.

Ok, sure, I know most people wonder about the mysteries of the universe to some degree, but there is only so much time in a day to be reflective, right? There are bills to be paid, houses to be cleaned and businesses to run. Why should we while away our lives in pursuit of the unanswerable? Here’s the thing, I think we actually can find and know the answer to “Why am I here?” In fact, [Read more…]

Ambrose Redmoon

The Field

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Are You Afraid of a Little Dirt?

Photo by Isabella PoduskaSpring is officially here. Even though in some parts of the country it still looks like winter, there’s no denying the calendar. Soon enough the temperatures will rise and the birds will be singing again. As much as we appreciate the warmth and freshness of spring, it is also a time of hard work preparing the ground for new growth. The same is true for you business.

Let me ask you a question: [Read more…]

Magna Quis

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent ullamcorper suscipit mi, id convallis risus ullamcorper eget. Curabitur ultricies elit lacinia arcu ullamcorper adipiscing. Integer velit dui, gravida semper commodo vel [Read more…]

Is Your Brand Green?

iStock_000006139774XSmallEvery brand has a unique personality and one of the best ways to express that personality is through the use of color. Every color also has its own personality. Have you ever noticed how differently you feel when looking at various colors? Dark colors can sometimes bring us down just as vibrant colors can infuse us with energy.

There has been a lot of research into the psychology of color and how it impacts human beings. Understanding how you want your brand to impact your audience is essential to choosing the right colors for your business and marketing materials.  In honor of St. Paddy’s Day, here are the common psychological associations with the color green. [Read more…]

Is Your Business a Booty Call Or a Bride to Be?

Young woman with telephoneIn my last blog post, I talked about how wonderful it is that we women entrepreneurs love to share and collaborate. However, there is a down side to this generous spirit. Because we tend to be such natural givers, many of us give away our value without even realizing it.

Does this scene sound familiar to you? You are chatting with another business person or perhaps a potential client who upon hearing about your expertise, starts peppering you with questions about their particular situation or problem.  You respond by trying to help solve said problem and before you know it, you’ve spent a significant amount of time coaching this person for free. You have just experienced a business booty call.

I recognize this scenario because I used to be an active participant in many similar situations. The result of such a conversation had a strange effect on me. First, I would feel a sense of deep satisfaction knowing I had made a positive influence in someone else’s life or business. It also boosted my confidence seeing I had enough knowledge and expertise to be impactful. Then, however, I would start to feel kind of sick to my stomach.

I would realize I had just [Read more…]

Big Buck Bunny

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Women Rock!

To honor Women’s History Month which begins today, I have made a list of the 5 things I love most about women entrepreneurs.

1. We play nicely in the sandbox. Love my fellow female business peeps who are collaborating, supporting and sharing with each other.
2. We add beauty to the world. We can’t help but make things prettier. We’re not called the fairer sex for nothing!
3. We are natural givers. We create and give value to those around us making stronger, more vibrant communities.
4. We tap into our feminine intuitive powers to make organic and profitable decisions!
5. Now more than ever, we have the opportunity to leave our own prosperous legacy for future generations.

You rock ladies! Keep on keeping on.

xo

Heather