Do You Have What it Takes to Be a Brand Leader?

“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.” — Nelson Mandela nelson mandela photo: nelson mandela nelson_mandela_return_to_cell.jpg

This week marks the loss of one of the world’s greatest leaders, Nelson Mandela. Mandela overcame unthinkable obstacles on his journey to ending apartheid and becoming the first democratically elected president of South Africa. Many a man or woman would not have survived, let alone triumphed over the adversity he faced, but triumph he did.

How many of us face struggle and adversity in our lives or businesses today? How many of us rise to the occasion? My guess is the majority of us admit defeat more often then we’d like. What are we missing? What Nelson Mandela had and what all great leaders share is a strong sense of purpose. We cannot deny even evil dictators have conviction to a cause or mission.

We often describe great leaders as passionate, but [Read more…]