Have you ever been to a really good concert? You know the kind where the singer makes you literally soon? I sure have, only instead of a concert, it was at the opera.

When I was singing professionally, I would often be onstage with phenomenal singers with extremely powerful voices. I remember a production when someone dared the lead tenor to hold the high note as long as he could at the end of his aria. He actually kept singing as he exited off the stage, down a flight of steps and into his dressing room still holding that same note. The conductor was furious, but we singers thought it was awesome.

Imagine the strength it takes to send your voice over an orchestra to the back of the hall. As entrepreneurs we need to have powerful voices as well if we want to be heard above the noise and reach our audiences.  But we are an impatient bunch. We want yummy clients now. We want a book deal yesterday. We want to be invited to speak on big stages and host tv shows next week, right? Unfortunately, it doesn’t happen that way.

In order to project a super powerful voice out into the market place, you must build vocal equity in your brand.@HeatherPoduska Tweet This

You don’t just jump up on stage at the Met and start yodeling and you don’t just throw up a website and start generating thousands of leads in traffic. It takes time and consistent effort to develop a powerful brand voice, but you can speed up the process by following a few key steps: [Read more…]