I love InStyle magazine. It’s so fun to look at gorgeous celebrities in the beautiful gowns they’ve worn to the Oscars or some fabulous party. Is there anything that makes a woman look better than a well fitted gown? I don’t think so.

When I was in college I would go with my girlfriends to Bloomingdales and try on all of the prettiest, most expensive gowns I could find. I’m sure the sales people hated us, but it was so much fun. Really, ladies, if you ever want a pick-me-up, I highly suggest you try it. Of course, in those days I was also performing a lot and actually did need gowns for my wardrobe. I had a reason to get dressed up, I was going on the stage.

A big part of creating a winning brand is knowing how to dress it up, but making it look pretty is only the beginning. In order to have success, you have to step onto the stage. You can’t just stand in the wings in your ball gown and expect your business to grow. It is a mistake I see many entrepreneurs make. They think because they have spent time and money getting their websites up or sharp new business cards or even a snappy new tagline, their work is done. In fact, it’s just beginning! [Read more…]