The Value of Backroad Branding

Summer is finally here, yeah!! Time for back yard barbecues, dips in the pool and road trips. I LOVE road trips. I love the adventure of jumping in the car to go off exploring.  Actually, one of my favorite things to do is to surprise my kids with mystery destinations. I try to take them to unique places we wouldn’t normally go to.

Our mystery trips don’t necessarily take us to famous locations. More often than not we end up exploring not too far off nooks and crannies of  our region. When you are busy living your life you don’t always have time to get to know the little gems right in your own back yard. Last year, we found a specialty German bakery, yum. (I find the mystery tours go over better if good food is involved.)

When we think about traveling, we usually imagine heading to far-off, exotic locales. Surely, there is better than here. However, I have found here has a lot to offer. You just have to look around and take the time to explore the landscape. Ironically, the same is true for our brands.

We are always looking, looking, looking for [Read more…]