To Do or Do To Do, That is the Brand Question.

We are so lucky to live at this time and in this society. Now more than ever there is an abundance of opportunity. However, with all this opportunity it is sometimes difficult to know which choices to make. If you are trying to decide between a good option and a bad one the choice is obvious, but what do you do when there is no obvious distinction between a good and bad idea? What if you have more than one appealing opportunity? How do you know what to do? [Read more…]